Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's.

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Presentation transcript:

Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's circulation department travel about km a day to deliver newspapers as far as Alexander Bay, Upington and East London. Die Burger's editorial policy supports the following values: A multiparty democracy; A free-market economy; Personal freedom; Press freedom; Full and equal status for Afrikaans

Northern Cape ( 2%) Western Cape (84%) Eastern Cape (14%) Readership Source: AMPS 2013AB (Jan 2012-Dec 2013) Limpopo KwaZulu Natal North West Free State Northern Cape Eastern Cape Western Cape Mpumalang a Gauteng

Source for Readership : AMPS 2013AB Source for Circulation : ABC Jan-Mar 2014 Circulation: Readership: Readers per copy: 8

Gender Age groups RaceLanguage Men: 56% Women: 44% yrs: 10% yrs: 13% yrs: 34% 50+ years: 43% Afrikaans: 79% English: 19% Other: 2% White: 49% Coloured: 49% Black: 2% (90%) readers are older then 25 years Source for Readership : AMPS 2013AB

Average household income – R14, (65%) Die Burger households have a household income of R 8, (65%) Die Burger households have a household income of R 8,000+ Source for Readership : AMPS 2013AB

Die Burger readers are better educated in proportion to total population.

Die Burger readers are affluent individuals between LSM 7 and 10. LSM % LSM % LSM % LSM % LSM 6 – 15% LSM 5 – 1% (81%) readers LSM (65%) readers LSM 8-10 Source for Readership : AMPS 2013AB

Die Burger readers are a combination of married and single individuals in different life-stages. 42% 58% Young Couples 7% Mature Couples 26% Young Families 19% Mature Families 11% Young Couples 7% Mature Couples 26% Young Families 19% Mature Families 11% At-home Singles 11% Young Independent Singles 3% Mature Singles 16% Single-parent Families 8% At-home Singles 11% Young Independent Singles 3% Mature Singles 16% Single-parent Families 8% readers readers Source for Readership : AMPS 2013AB

Figures in 000s Source for Readership : AMPS 2013AB

Figures in 000s Source for Readership : AMPS 2013AB

Eastern Cape Readers Daily Dispatch R The Herald R Die Burger R Son R Daily Sun R Western Cape/ Northern Cape readers The TimesR Die VolksbladR Die BurgerR Cape ArgusR Cape TimesR SonR Daily VoiceR DFAR Daily SunR Source for Readership : AMPS 2013AB

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