MINNEAPOLIS – ST. PAUL VISITOR COUNTS AND PROFILE Kevin Hanstad September 14, 2015.

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Presentation transcript:

MINNEAPOLIS – ST. PAUL VISITOR COUNTS AND PROFILE Kevin Hanstad September 14, 2015

 Three out of Four were from Minnesota, Wisconsin, Iowa or the Dakotas  50% were “Daytrippers”  Those that did Stay Overnight Stayed 2.3 Nights  70% Leisure and 30% Business  Spent $77 per Person per Day  Key Activities: Sports, Family Events, Shopping and “Social Consciousness” (Eco-Travel, Volunteerism and Religious Conferences) SUMMARY 31 Million People Visited Minneapolis-St. Paul in 2014 and Spent $7.4 Billion Average Age: 46 Average Income: $95,000 Average Number of Times Visited: 3 2

MINNEAPOLIS- ST. PAUL VISITORS (MILLIONS) 3 Source: D.K. Shifflet & Associates, Ltd.

4 MINNEAPOLIS- ST. PAUL VISITOR SPENDING (BILLIONS)

MINNEAPOLIS- ST. PAUL LEISURE VISITORS (MILLIONS) 5 Source: D.K. Shifflet & Associates, Ltd.

6 MINNEAPOLIS- ST. PAUL LEISURE VISITOR SPENDING (BILLIONS)

MEET MINNEPAOLIS GOAL: 36.8 MILLION VISITORS IN Sources: D.K. Shifflet & Associates, Ltd Meet Minneapolis

8 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,512 GENDER

AGE 9 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,512 Average Age 46

GENERATION 10 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,512

SPENDING BY GENERATION 11 Source: D.K. Shifflet & Associates, Ltd Stays Based, n = 4,498

12 EXPENDITURES PER PERSON PER DAY Source: D.K. Shifflet & Associates, Ltd Person-Days Based, n = 1,448 Excluding Transportation

HOUSEHOLD INCOME 13 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,512 Average Income $95,754

14 ETHNICITY Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,504 Multiple Responses

SEXUAL ORIENTATION 15 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,512

16 STATE OF ORIGIN Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,509

17 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,509 STATE OF ORIGIN Three- Quarters of Visitors are from the Five State Area

18 CITY OF ORIGIN Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,506

19 TRANSPORTATION TO MSP Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1, Miles One Way on Average

20 TRAVELING PARTY Source: D.K. Shifflet & Associates, Ltd Stays Based, n = 1, Persons on Average

PURPOSE OF STAY 21 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,512

PURPOSE OF LEISURE STAY 22 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 1,074

LENGTH OF STAY 23 Source: D.K. Shifflet & Associates, Ltd Stays Based, n = 1,512 Average Among Overnight Visitors: 2.3 Nights

ACCOMMODATIONS 24 Source: D.K. Shifflet & Associates, Ltd Person-Stays Based, n = 969 Other 1%

25 ACTIVITY PARTICIPATION Source: D.K. Shifflet & Associates, Ltd Stays Based, n = 1,512

26 ACTIVITY PARTICIPATION INDEXED TO TOTAL U.S. Source: D.K. Shifflet & Associates, Ltd Stays Based, n = 1,512

NUMBER OF VISITS IN PAST THREE YEARS 27 Source: D.K. Shifflet & Associates, Ltd Person Stays Based, n = 969 Average: % Repeat Rate