eBusiness in forestry sector Inno-Forest Zvolen, Slovakia Ilkka Pekkarinen, Finland

eBusiness in forestry sector eBusiness – backgrounds In forestry sector – group work based on case studies Case

eBusiness or eCommerce? eCommerce – A term which covers any form of business or administrative transaction, or information exchange between a business and the outside world, which is executed using any information and communication technology (ICT). Source: eCommerce in Welsh SMEs: The State of the Nation Report 2005/2006 Page 75 Different terms are used

Source based on: Jelassi, T. & Enders, A. Strategies for E-Business S beginning Technological revolution (main country) End beginning Industrial revolution (Great Britain) Steam and trains era (From Great Britain to Europe and to USA) Steel, electricity and Heavy industry era (USA and Germany pass Great Britain) Oil, cars and mass production era (Expanded from USA to Europe) eBusiness/eCommerce era About initiationenthusiasm > Explosion (Big bang) synergymature Technological revolutions Time INSTALLATION PHASEIMPLEMENTATION PHASE

Source: Turban 2004

The current stage of e-business development can be observed through an analysis of three forces of change. 1) The development of technology 2) Advances in business 3) The capacity of the organisation to adopt the practices of e-business Source: the information society council report 2005 Finland

eCommerce Route map Step 0 – Haven’t started yet The business does not have Internet access. Step 1 - Use and the Web The business does not have a Web site but accesses information and services on the Web and uses . This step can be further divided into businesses using only but not surfing the Web. Step 2 – Have a basic Web site The business has its own Web site which only includes very basic information about the business; for more information customers have to contact the business. Step 3 – Have an on-line brochure Customers can access more detailed information about products/services from the Web site but cannot buy or pay on-line.

eCommerce Route map Step 4 – Have an on-line store Customers can buy and pay for products/services from the Web site, but the Web site is not linked to internal systems and orders are processed manually. Step 5 – Have integrated systems The on-line “store” is integrated with other business systems e.g. order processing, fulfilment, accounts and/or marketing. Step 6 – Use advanced eCommerce Internet technology drives the business internally and externally, and is used to manage all processes end-to-end more effectively and efficiently. Source: eCommerce in Welsh SMEs: The State of the Nation Report 2005/2006 Page 62