FHWA10/1/ MANUAL ON UNIFORM TRAFFIC CONTROL DEVICES REWRITE AND OUTREACH EFFORT TARGET DATE: 2001

FHWA10/1/ MUTCD REWRITE GOAL l OUR NATION IS AT A CROSSROAD IN TRANSPORTATION: »Fewer New Highways Built »More Traffic Volumes and Congestion Delays »More Temporary & Construction Work Zones

FHWA10/1/ MUTCD REWRITE GOAL FHWA Recognizes a need for new ideas and technology to optimize performance and to solve our current and future highway safety challenges.

FHWA10/1/ MUTCD REWRITE GOALS l OUR GOALS: »Optimize Mobility & Performance »Promote Uniformity »Improve Highway Safety »Reduce Run-Off-Road Crashes »Incorporate Technology Advances

FHWA10/1/ MUTCD OUTREACH The Public interacts daily with the physical components of our transportation system -- especially traffic control devices.

FHWA10/1/ MUTCD OUTREACH FHWA’S commitment to marketing and outreach provides a unique opportunity to work cooperatively with our customers and partners.

FHWA10/1/ MUTCD OUTREACH l BENEFITS OF OUTREACH: »Encourages Commitment To Transportation Safety Goals »Provides A Wealth Of Transportation Information Exchange »Provides A Quality Measurement For Delivery Of Services

FHWA10/1/ DOCKET COMMENTS l FHWA ASKED OUR CUSTOMERS AND PARTNERS TO HELP IDENTIFY: »Role Of MUTCD »Appropriate Audience »Marketing Strategies l (DOCKET , JUNE 1998)

FHWA10/1/ RECOMMENDATIONS l PUBLIC COMMENTS INDICATED EXPANDING MUTCD AUDIENCE TO INCLUDE FOLLOWING EXAMPLES: »Automobile Associations »Motor Vehicle Departments »Law Enforcement »Tourist Associations

FHWA10/1/ MARKETING PLAN l Send Announcement Letter To All Identified Audience l Develop Briefings And Brochures For Distribution l Publish Articles l Video l PSA’s

FHWA10/1/ RECOMMENDATION Public comments indicated the MUTCD should be distributed in a variety of methods to assure that new information is available to all interested persons.

FHWA10/1/ MARKETING PLAN l FHWA AGREED AND WE PLAN TO PUBLISH THE MILLENNIUM MUTCD IN: »Hard Copy »CD-ROM »Internet -- (

FHWA10/1/ MARKETING PLAN l MUTCD web site is intended to be a “one-stop shop” l Exhibited at TRB, ATTSA, NACE (Others are planned for 2001)

FHWA10/1/ MARKETING PLAN l EXAMPLES OF INFORMATION IN THE MUTCD WEBSITE: »MUTCD History And Purpose »PowerPoint Presentations »All MUTCD Text And Graphics »Federal Register Notices

FHWA10/1/ MARKETING PLAN l EXAMPLES OF MUTCD WEBSITE INFORMATION (CONTINUED): »Database With Official Rulings »Frequently Asked Questions »Who’s Who & Other Resources

FHWA10/1/ RECOMMENDATION Public comments indicated that it is difficult to distinguish between “REQUIRED,” “RECOMMENDED,” and “OPTION” conditions.

FHWA10/1/ MARKETING PLAN l FHWA plans to print the Millennium MUTCD so that the conditions are clearly shown. l FHWA plans to print the MUTCD in a 3- ring binder on “8 ½ x “11 paper.

FHWA10/1/ RECOMMENDATION Public comments indicated that a strategic outreach campaign will play a critical role when introducing this new product.

FHWA10/1/ MARKETING PLAN New policies and technology we implement will have impact on citizens and industry well into the 21st century.

FHWA10/1/ MARKETING PLAN l Provide Briefing Materials l Visit each Resource Center in FY 2000 (Emphasis On Web Site Training) l Conduct Train-the-Trainer Sessions for FHWA Field and LTAP Centers in FY 2001 (Emphasis On MUTCD Changes)

FHWA10/1/ MARKETING PLAN

FHWA10/1/ MUTCD-OUTREACH ACTIVITY IDEAS l FHWA DIVISION l STATE/LOCAL GOVERNMENT l AASHTO, ATSSA, ITE, ETC. PUBLISH & DISTRIBUTE MILLENNIUM EDUCATION INCLUDES CD-ROM, INTERNET, AND HARD COPIES TO:

FHWA10/1/ MUTCD-OUTREACH ACTIVITY IDEAS l ENGINEERING COMMUNITY l DRIVER’S EDUCATION CLASSES l DEPARTMENT OF MOTOR VEHICLES TRAINING TARGETED AUDIENCE

FHWA10/1/ MUTCD-OUTREACH ACTIVITY IDEAS l AUTOMOBILE ASSOCIATIONS l DEPARTMENT OF MOTOR VEHICLES l LEGAL COMMUNITY l ENFORCEMENT COMMUNITY PUBLIC AWARENESS TARGET AUDIENCE

FHWA10/1/ MUTCD-OUTREACH ACTIVITY IDEAS l EXHIBITS l BROCHURES l TRINKETS / GIVE-AWAYS l PAMPHLETS & ARTICLES l KIOSKS WITH CD-ROM HIGHLIGHTS PROMOTIONAL ACTIVITIES

FHWA10/1/ MUTCD OUTREACH l SINGLE VEHICLE RUN-OFF-ROAD = 1/3 OF ALL HIGHWAY FATALITIES ANNUALLY l MOTOR VEHICLE CRASHES INVOLVING PEDESTRIANS AND BICYCLISTS = 15% OF ALL HIGHWAY FATALITIES ANNUALLY

FHWA10/1/ MUTCD OUTREACH l ROAD USERS NEED GUIDANCE TOOLS l TRAFFIC CONTROL DEVICES (TCD’S) ARE GUIDANCE TOOLS

FHWA10/1/ MUTCD PURPOSE l TRAFFIC CONTROL DEVICES PROVIDE: l FOR SAFE AND ORDERLY MOVEMENT OF TRAFFIC l A LANGUAGE WITH WHICH TO COMMUNICATE TO ROAD USERS