PHYSICAL DISTRIBUTION Choosing the right channel of distribution is crucial in getting products to the target markets place. Physical Distribution is the.

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Presentation transcript:

PHYSICAL DISTRIBUTION Choosing the right channel of distribution is crucial in getting products to the target markets place. Physical Distribution is the transporting and storing of goods to match target customers needs with a firms marketing mix. A marketing manager may have to make many decisions to ensure that the physical distribution system provides utility and meets customers needs with an acceptable service level and cost. Template by:

Logistics and Distribution Customer Service Template by:

TRANSPORTING FUNCTION Transporting is the marketing function of moving goods. Transportation provides time and place utilities at a cost. Template by:

ECONOMIES OF SCALE IN TRANSPORTING. STORRING. Storing is the marketing function of holding goods. It provides time utility. It can increase the value of goods and make them more available when customers want them. Template by:

PHYSICAL DISTRIBUTION CHALLENGES AND OPPORTUNITIES Marketing managers who push for innovations in logistics are likely to win customers away from firms and whole channel systems that are stuck on doing things in the old ways. Effective marketing managers make important strategy decisions about physical distribution. Template by: