Aaron Sunny Emma

History 1950 Quincy, MA Franchise Today - The world’s largest coffee and baked goods chain

Selling 2.5 million donuts every day 30 cups is made in a second 2.7 million customers per day 8,800 stores in 31 countries 6,400 stores located in the USA Global system-wide sales - $5.5 billion(2008) Introduction

Fun-facts US, 10 Billion donuts = $2 Billion dollars Canada, the donut capital of the world 3,200 donut stores nationwide Highest per capita consumption of donuts

Dunkin’ Donuts worldwide Mojito and Banana Daiquiri Donuts, Spain Kimchi Croquette, Korea Donut Ball Sticks, Thailand Lychee Orange, Lychee Blackcurra nt, Indonesia Pork Floss Donuts, China

Dunkin’ Donuts in China 2008 Shanghai and Guangdong province Customers between 13 and 25 years old.

Competitors Starbucks Mister Donut

Starbucks 1971 Seattle, Washington 17,000 stores in 49 countries over 400 stores in China Advantage: Deep coffee culture Elegant environment Humanistic services

Mister Donut 1956, North America 2000, Shanghai Teenagers and little kids Pon De Lion

BEAR of China Demographics——Highly adequately The largest population in the world 22% of total population is from years old Urbanization rate relatively low 325 million middle class

BEAR of China Government——Adequate 《 People's Republic Schedule of Specific Commitments on Trade in Services 》 《 Law of the PRC Foreign Enterprises 》 Exchange control Physical Infrastructure——Highly Adequate Fairly satisfying condition for DD’s logistic

BEAR of China Economics——Highly Adequate The world’s second largest economy GDP growth rate of 9.10% Per capita is not high of $6,600 Culture——Less than adequate Eating Habits Preference to Chinese foods

The most developed country in the Asia 3 rd largest economy by GDP 3 rd purchasing power 10 th largest population Tokyo area is metropolitan area A1 Country Risk Ratings Only one Asian member of G8 12 out of 181 ease of doing business ranking The state of Japan

Attractive emerging market : BRIC 9 th population 12 th economy by GDP Huge natural resources 7 th purchasing power Middle class is increasing B Country Risk Rating Russian Federation

Japan Graying society Strong artisanship Failure experience Challenges Russia Red tape (120 out of 181) Urbanized infrastructure Excessive competition Weak brand culture

Short term Recommendations Various advertisements -logo and banners -Internet social network -dramas and movies -gift like happy meal Store decoration -uniform, interior design Further expansion into inland cities -big cities and tourism areas Localization -attract Chinese customers

Long-term Recommendations Establish Dunkin’ Donuts Center -open two courses for employees and customers -to educate for employees ; professional course -to establish familiar relationship for customers Make donuts a part of daily life Expanse all over China

Conclusion Promising Market in China Potential Industry Competitive Surrounding from Local and Foreign Brands Leading Exotic Brand in Future