DID YOU KNOW YOU MIGHT HAVE ONE OR TWO HIDDEN BESTSELLER IN YOUR COMPANY'S PAST? ARE YOU LOOKING FOR AESTHETICALY TIMELESS PRODUCTS FOR WIDENING YOUR COLLECTION? WE ARE PLEASED TO INTRODUCE YOU HOW TO FIND THEM, ENJOING THEIR BENEFITS Product presentation – studiobau -

Re-issue project The theme Re-issuing is a theme which shows itself every now and then, any time that it grows the need of rooting contemporary experience to some models of the past. Just to give a couple of examples from the past, let's think how much diffused, during the roman period, the custom of re-issuing the greek sculptures was; or think to the artistic phenomenon of neo-classicism, that was a way of re-interpreting the models of classic tradition.

Re-issue project The theme Even nowadays the need of rooting our own experiences to some foregoing issue is still strong; just think to the automobile market, where BMW re-issues the mini cooper, Fiat the 500 model, Wolkswagen re- edits the good old beetle. Sometimes it is a matter of restyling and giving contemporary appeal and technology to a model from the past; sometimes it is just a matter of bringing for the first time into mass production a project that once upon a time it was not.

Target of the project The project focuses on helping entrepreneurs in researching and developing mass production of goods which has been conceived in the past. Types of client SMEs, bigger industrial groups, etc. Re-issue project: target and clients

Re-issue project: benefits for clients Benefits for clients Re-issuing a project of the past means that the client introduces to the market a product that consumers, directly or not, already know; it means that its start up is faster and with reduced costs for communication (depending of course on the degree of notoriety of the product itself, or of its inventor, designer, first producer, etc.). It is, besides, a useful strategy for giving a strong message to consumers about the company's roots, tradition, experience, arguments that contributes to strengthen the reliability and interest on the contemporary side of the production.

Re-issue project is a service which can boast the achievement of more than 20 projects during the last ten years in the furniture field, and which can be fruitfully used in many other fields: the building sector (doors and windows, handles, sanitary fixtures, tiling, panelling etc), the automobile, and, seen in a wider perspective, in any field in which there is the availability of forgotten, aesthetically timeless and historically relevant, products of the past. StudioBau has dedicated human, technical and cultural resources in scouting and in developing such projects until their mass-production and marketing. The specific industrial or technological sector is not critical for StudioBau experts, whose skill in scouting and selecting the re-issue projects for the client are independent on its topic. Re-issue project: production and sales

The re-issue projects can vary in terms of complexity and dimension; it is nonetheless possible to fix the standard cost for the start up of the project, which outcome is a report including: scouting of the possible products to be re-issued, inside as well as outside the company, analysis of the processes to be undertaken once that the project to be re-issued has been chosen (historical and archive searches on the product design and evolution, technologies, patents, trade, rights etc), evaluation of the costs of the entire project. The price for this service for a single re-issue proposal, starting from 8000 (VAT not included) Re-issue project: costs

Please contact or Massimo Imparato: Corso San Gottardo Milano Tel Fax Further information