Digital Readers Stages of Innovation. Need The need for E-ink technology is to enhance digital reading platforms that are easier to read, quickly to obtain,

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Presentation transcript:

Digital Readers Stages of Innovation

Need The need for E-ink technology is to enhance digital reading platforms that are easier to read, quickly to obtain, and with features to search and acquire information without spending the time physically in searching through books.

Research E Ink Corporation is the leading developer and marketer of electronic ink technology for paper-like displays.

Development This has developed since 1997 dealing with issues on readability, product design as user friendly, and a wireless network that permeates most urban areas and mobile situations in our society.

Commercialization The production of the digital reader it has several manufacturers such as Amazon.com’s Kindle that is only sold online or Sony’s, PRS-700digital reader that will be sold in Best buy stores in October 2009.

Timeline of Acceptance Model Why social and individual decision-making to diffuse innovation may occur.

Timeline of Channels of Communication 12 years, 1997 Applications E-Ink Sarah Rotman Epps Articles YouTube E-Readers Comparison Shopping Online Book Store Retailers Kindle, Sony PRS, Iliad 2007-Sales $67 million 2008-Sales $113 million 2009-Sales anticipated over $14 million per month to $168 million according to Forrester Research, Inc. Marketplace

Communication Channels on the Diffusion of E-Readers The innovation decision process requires: Knowledge Persuasion Decision Implementation Confirmation

Knowledge Socioeconomic characteristics Personality variables Communication Behavior Persuasion Relative Advantage Compatibility Decision Adoption Rejection Implementat ion Confirmatio n Innovation Decision Process

Significant Impact to Education Ergonomics Accessibility More Reading Cost Effectiveness Compatibility to present technology

How to Adopt E-Readers Customer Reviews on Websites: Best Buy Google Amazon Sony Barnes and Noble

S-Curve

Variables to the Rate of Adoption Perceived attributes to adoption,Type of Innovation –Decision Communication Channels Nature of the Social System Event of Change Agents Promotion Efforts

References: 21st Century Paper. (2006). Strategic Finance, 87 (10), 64. Retrieved September 12, 2009, from ABI/INFORM Global. (Document ID: ). Ron Miller. (2006, April). Can the Sony Reader Push eBooks into the Mainstream? EContent, 29 (3), 13. Retrieved September 12, 2009, from ABI/INFORM Global. (Document ID: ).

References: Shankland, S. (2009, September 10). Google offers rivals a place in e-book program. DeepTech, Retrieved from htmlhttp://news.cnet.com/ _ html The Hot New Tech Tools at NECC. (2008, June). Technology & Learning, Retrieved September 13, 2009, from Academic Search Premier database.

WEBSITES: ydr-20&hvadid= &ref=pd_sl_177pa6cuyf_e 219DE18E888BA26514F6F38E9C7.bbolsp-app04- 09?skuId= &st=Sony_Reader&type=product&id= #tabbed-customerreviews

WEBSITES: 16/e-readers-in-education.aspx