TEAM #5 Taylor Kucera Cassandra Pastore Nicole Coumou Kara McDonald Pavel Lubov.

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Presentation transcript:

TEAM #5 Taylor Kucera Cassandra Pastore Nicole Coumou Kara McDonald Pavel Lubov

About Publishing Industry: Industry is changing from paper to electronic format.

About Us: Leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets, making Sony one of the most widespread entertainment companies in the world.

Our Mission: Provide our customers with a variety of innovative products, content and services world-wide. Pursue the dreams of our customers. Adapt unique products to individual needs of varying demographics by bringing to our customers advanced technology at economic value.

Our Vision: Generate the largest market share by becoming the leading provider of the electronic book industry. Partner-up with diverse publishers. Provide customers with intellectual content at affordable prices. Offer customers resourceful and sophisticated technology useful for everyday life.

Goals: Focus on electronics, entertainment and financial services sectors. Represent a wide range of business. Remain globally unique. Aim to emotionally touch and enthuse customers.

Four Strategic Priorities: Consistent profitability in our core hardware business. Innovative hardware, software and services. New customers and geographies. Environmentally conscious products and processes.

About the Sony E-reader: Touch screen E-ink display Pictures, audio, drawing pad Make notes, highlight documents Lacks: wireless connection, text to talk feature, back lighting

E-reader Market:

Winning to Us: Our target is to reach a 40% market share within the e-reader industry.

Competition: Amazon, Kindle Samsung, Edge Barnes & Noble, Nook

Generic Strategies: Scope of Arenas BROAD: NARROW: ECONOMIC LOGIC Low-Cost Leadership Differentiation Cost Leadership: PUBLISHERS Differentiation: APPLE I - PAD Integrated Position Edge e-reader Stuck in the Middle Net book Focused Cost Leadership: Focused Differentiation: SONY E-READERAMAZON KINDLE

VRINE

PESTEL

Five-Forces Degree of Rivalry HIGH Supplier Power Low - Medium Threat of New Entrant (and Entry Barriers) HIGH Threat of Substitutes Medium - HIGH Buyer Power Low - Medium Complements - Computers

Profit Pool

Why we will be successful: Simplicity of product Existing alliances ( raw material providers, publishers ) Brand loyalty Price differentiation

Conclusion: Establish alliances with publishers. Stick with simple and easy to use device. Add additional features. ( online book store, wireless feature)