 The display can be rolled up into scroll.  Flexible  Less weight than traditional displays  Less power consumptions  Thickness

Using cholestric tech White back light Emit light on surface Flexible LCD Emission of radiation by molecules Emissive electroluminescent emit the light OLED Causing Particles to be attracted towards oppositely charged plates. Thus forming white Light on the front of the display, and patterns reflect from rear side Electrophoretic Technology Characteristic color change of material due to reduction in oxidation state. The resulting display is thus fully flexible Electrochromic Technology

 The market for Global Flexible Display is forecast to reach $2,079.4 million in 2013 from $165.0 million in 2009  Growing at a CAGR of 88.4 percent over the period.  The market for flexible display is also depends on e-paper, mobile, high end consumer products and etc.

 Electronic display cards  E- reader / E-paper  Signage  Consumer electronics  Information display (watch, Car dash board)  Smart cards (Credit cards)  Military communications

Cholestric LCD Fujitsu Hitachi Kent Display Nemoptic ZBD Display Electrophortic Tech., E ink Sipix Bridge stone Electrochromic tech., Acrevo Aveso Ntera Siemens OLED Samsung UDC Seiko Epson Others Polymer vision philips Plastic logic

Challenges Processing temperature Water resistance Power required to refresh Cost Commercialization Trends Roll to Roll manufacturing Mass production Drivers Growth of Mobile, E- paper, Consumer application Advantages over traditional displays

Threat of new entrants Access to technology Technology partner Investment Brand name Threat of Substitutes Switching cost Indirect substitutes like tablet, ipad Willingness to shift Power of Supplier Forward integration Brand name Power of Buyers Diffusion of innovation Switching cost Change in customers’ expectation Intensity of Rivalry Differention No market leader Switching cost

 Presented By ◦Jayakarthik C ◦Mandrita Mitra ◦Prasanna Venkatesh KS