DG507 Value Propositioning Group 1: Martijn Bodde | Jelle Dekker | Zehao Cui Week 3

DG507 | Group 1 | Week 3 Task Description Analyze benefits of Philips & Robijn Perfective. Enrich the concept of group project based on users feedbacks. Specify the benefits of group project.

3 DG507 | Group 1 | Week 3 Benefits Perfective Something Bigger, Value Emotional Benefits Functional Benefits Functional Attributes Helps to define who I am as a person Self- Confidence – Self satisfaction - Attractive appearance - positive lifestyle & career - Feels refresh and good (Ironing) Easy to do – Save time (Clothes) Smooth – Neat - Nice smell – look good – Style – Appearance – Impress others - Draws attention to me Scent – Ironing – Anti-crease liquid – Steam – Temperature – Cartridge

4 DG507 | Group 1 | Week 3 Benefits Perfective Something Bigger, Value Emotional Benefits Functional Benefits Functional Attributes Helps to define who I am as a person Self- Confidence – Self satisfaction - Attractive appearance - positive lifestyle & career - Feels refresh and good (Ironing) Easy to do – Save time (Clothes) Smooth – Neat - Nice smell – look good – Style – Appearance – Impress others - Draws attention to me Scent – Ironing – Anti-crease – Steam – Temperature – Cartridge

5 DG507 | Group 1 | Week 3 Enrich Concept User inputs: Showing Speed I want to show my speed because I want to cycle fast and be aware of the speed. With my high speed I need to be more recognizable in the traffic to feel safe. Concept improvement: Light on body that shows speed Color (yellow + blue) Motion (slow fast) Design Choice: Why visibility on person not bike? Person is largest and most visible surface Adding to sportive bike makes is easily heavier and less aerodynamic

6 DG507 | Group 1 | Week 3 Benefits of Concept Something Bigger, Value Emotional Benefits Functional Benefits Functional Attributes Helps me with physical and mental condition Feels Safe - Self- Confidence – Self satisfaction - positive lifestyle - Feels strong & fulfilled – Less stress Draw attentions – Show speed Protection – Comfortable during the activity- Appearance – Impress – Stay healthy Lighting– Speed – Clothing – Fits – Flexible – Power – Cycle – Traffic Indicator – Textile – Sport

Reference d= etstrijkplankveroveren.htm 004/article-3196.wpd ault.aspx 7 DG507 | Group 1 | Week 3

Thank you! The End