SPT Networks Channel Presentation 1 st Quarter 2011 (January - March)

Animax, as part of the family  Music  Movies  Home Entertainment  Digital  Television (SPT & SPTI) Distribution Networks Production Mobile FAMILY Games Financial ServicesEntertainmentElectronics Network Business

History of ANIMAX – ANIMAX Japan (Launched June 1998) » Ranked #1 among all cable and satellite channels in Japan – ANIMAX Asia (Launched January 2004) » 5 dedicated, highly customized services for Taiwan, Hong Kong, South East Asia, and South Asia – ANIMAX Latin America (Launched July 2005) » Successfully targeted a Youth centric audience – ANIMAX Korea (Launched April 2006) » Targeted Widest range of viewers like Japan. Weakest in kids area. – Over 38 countries – Over 35 million households – 11 languages

ANIMAX the BRAND POSITIONING“ANIMAX is the coolest destination for the ultimate anime / animation experience.” ATTRIBUTESfun, friendly, lively, progressive, innovative(Japan) cool, edgy, trendsetter, imaginative, unique rebellious, sexy, irreverent, passionate(May 05) VALUESpassionate, daring, connected, authority, respectful, innovative, leader, creativity PROMISESBest selection (variety / mix) of anime Best quality of anime Home of anime We’re the experts Takes the viewer beyond the ordinary Offering the newest and latest

The destination for the ultimate anime experience ANIMAX 16–35 yrs Male/Female Primary Audience Enjoys movies, music and entertainment in general Very aware of trends Regular Internet users (on high- speed connection) High ownership of Game/DVR devices Viewer Profile

Animax around the world Japan Male / Female 4 – 40 “If you’re gonna watch anime, watch Animax” Japan Male / Female 4 – 40 “If you’re gonna watch anime, watch Animax” Asia Male / Female 4 – 40 “Anime for Everyone” Male / Female 15 – 25 New Youth Target Korea Target Asia Male / Female 4 – 40 “Anime for Everyone” Male / Female 15 – 25 New Youth Target Korea Target India Male / Female Youth + Young adults India Male / Female Youth + Young adults Latin America Male / Female “Join the Revolution” Latin America Male / Female “Join the Revolution”

More than just a TV... Music events related to the theme songs Costume character events

Program Highlight PR Kit Corporate Bag and Folder Folders Strong marketing support Ad Sales sampler

Viewer Profile Global citizen Very particular about style and taste Information hungry A bit off centered, but very aware of trends More indoors that outdoors Enjoys movies, music and entertainment in general Internet/mobile savvy High discretionary income

Teens / Young Adults (Source: What Teens Want Conference DVD 2005) Choose to be themselves Care about friends and family Being a part of a group is important Recognize brands Value knowledge Connected via the internet

Teens / Young Adults Growing up with advancing technological innovations (Source: The World Internet Project – USC Annenberg School)

Adult Audience ANIMAX Japan success with older age group Adult market: drama, movies, and sports Expand market by going beyond ‘fanatic’ audiences Flyer Interview with author

Female Audience Male viewers vs. Female viewers Important marketing factor Increase popularity Full Metal AlchemistGundam SEED series

Core Anime Fans Anime fans tend to have a deep understanding of these characters and go to great lengths to read about their “past lives” and their “personality traits.”

ANIMAX Central Europe Hungary Czech Republic Slovakia Romania Hungary Czech Rep. Slovakia Romania Launch on 2 July, 2007

Current Market Penetration – 4 mill subs.

ANIMAX provides localized programming in each territory Czech Republic: Dubbed Slovakia: Dubbed Hungary: Dubbed Romania: Dubbed

ANIMAX Central Europe Animax took over the former A+ channel in 2006 Animax – was launched in July, 2007 – airs from 8 pm CET to 2 am CET (after kids’ programming – Minimax) – has cutting-edge programming content – has strong, fervent anime fan base

In 3 local languages and Japanese Program schedules and synopses Highlights Promo videos Promotions Downloads Newsletters Competitions Games Links to AXN and AXN Crime, AXN Sci-Fi Corporate information Micro sites Press & PR Rich with features, localized Animax web sites extend and enhance the on-air experience. WEBSITES

Animax websites in CE The visitor number increases were responses to marketing efforts and money spent on promoting the sites and on-air promotion of the website addresses. Spring, Summer, 2009

Ratings in CE - Best ratings figures in 2009, Romania Source: ©AdAuditum 2009

Ratings in CE - Best ratings figures in 2009, Hungary Source: ©AdAuditum 2008

Hit series on Animax BLEACH Death Note NANA Soul Eater D.Gray-man

Hit series on Animax So you think you can dance Naruto Fullmetal Alchemist 2 Ghost in the Shell

RESEARCH Audience

The weekdays average rating (%) in the first Quarter 2011, was 0.07%, reaching the maximum value 0.21% Target: urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL Average Ratings % Monday - Friday 0.21

In the first Quarter weekends, the maximum rating (%) was 0.23 and the average one, 0.06% Average Ratings % Saturday - Sunday Target: urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 0.23

Average Ratings (000) Monday - Friday In January-March 2011 (Monday – Friday) the maximum value of Animax rating was viewers/minute Target: All urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 28.81

Average Ratings (000) Saturday - Sunday The average rating for weekends was viewers/minute. The maximum value was viewers/minute. Target: All urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Average Market Share Monday - Friday Animax average share for week-days, in the first Quarter 2011, was 0.32 %, with a maximum of 0.80 % Target: urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 0.80

Average Market Share Saturday - Sunday In weekends, the average share was 0.27%, with a maximum value 0.80% Target: urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL 0.80

Reach (000) Monday - Friday The number of contacts in the first Quarter 2011, on Animax, from Monday till Friday, was 2, unique viewers Target: All urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Reach (000) Saturday - Sunday The number of unique viewers in the same period, for weekends, was 1, viewers. Target: All urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

TOP 10 Programs 1 st Quarter 2011 Target: urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL NrTitleDateWeek-dayStart-TimeRTG%SHR% 1DINO KING(I)/DINOSAUR KING(I) Friday20:02: NARUTO (III)/NARUTO (III) Friday24:44: SLAYERS EVOLUTION-R (V)/SLAYERS EVOLUTION-R (V) Sunday20:03: TRINITY BLOOD(I)/TRINITY BLOOD(I) Tuesday21:20: SLAYERS REVOLUTION (IV)/SLAYERS REVOLUTION (IV) Monday20:03: NARUTO (II)/NARUTO (II) Friday23:50: NARUTO (III)/NARUTO (III) Wednesda y 21:18: NARUTO (III)/NARUTO (III) Sunday23:22: SLAYERS REVOLUTION (IV)/SLAYERS REVOLUTION (IV) Thursday20:03: INUYASHA Sunday20:27:

RESEARCH Viewer’s Profile

Viewer’s Profile by age-groups Target: urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Viewer’s profile by sex Target: urban + guests Time bands: Jan-Mar 2011 Source: GFK/Copyright ARMADATA SRL

Viewer’s profile by income Target: urban + guests Time bands: Jan-Mar 2011 Source GFK/copyright ARMADATA SRL

Viewer’s profile by education Target: urban + guests Time bands: Jan-Mar 2011 Source GFK/copyright ARMADATA SRL

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Advertising Opportunities SPT Central Europe offers clients a 360° advertising platform. Through our channel, our websites, our local productions, mobile events, and cross-media tie-ups