1 Edward Jacobs Design 1 Establishing the Online presence of the brand Eddie/Mishkenot The Website as a channel for generating new leads and potential customers initially within the Jewish community specifically Coordination with The Berenbaum Group Coordination with ongoing Blog to drive traffic Coordination with Wiki, Linkdin, Facebook?

2 Issues 2 Project Overview Team composition Costs

3 CONCEPTS 3 Unified Vision & Message Unified UX look and feel- friendly interface Latest Technology - security Modular & Scalable Platform

4 Project Overview 4 Concept- Identity/Focus/Target Audience Tech Development Prototyping Iterations On-Going Management Budget Next Phase: –Social Networks –E-Commerce

5 DETAILED DESIGN 5 Deep Creative and Branding Logo, Themes, Titles, Etc. Producing Mockups

6 ON GOING MANAGEMENT 6 Single POC – –Content Updates –New Features & Bugs –Maintenance –New Purchases –Backups –Billing (3rd Parties)

7 NEXT PHASE 7 E-Commerce – Implementing E-Commerce platform and on-line catalogue. Social Networks – –Defining our social networks marketing strategy (Following our online marketing strategy) –Creating the releavant pages (Facebook, Wikipedia, Linkedin, etc.) –Implementing social plug-ins into the website –On going content management

88 Web Development –Hosting Services (3 rd Party) –Pages Construction –SEO –Administration & DB. Management –Approx. Project Management –1-Year end-to-end management and responsibility –Continuous updates and maintenance –Team Coordination and Timing –Approx. Design (?) –Branding –Conceptual Design –Detailed Design –Approx. Tasks/Costs