E-Commerce Mktg Wednesday Week 6 Oct 24 Today: Linkedin Guest Speakers -see bio of our two guests on next slide #2 Homework for Monday Oct 29 - see last 2 slides + do some research on Bookrenter.com and Chegg.com Guest Speaker Monday is VP, e-commerce Bookrenter.com See her bio on slide #3

Bio of our Linkedin Guest Speakers Will Hambly--Product Marketing Manager, LinkedIn Ads Will has deep experience and expertise in online marketing ranging from established Fortune 1000 (Intuit), to social gaming startup (Kabam), to fast growth high tech (LinkedIn). Repertoire includes product marketing, paid search, display media, search engine optimization, affiliate marketing, landing page optimization, copy writing, and messaging. My passion in work is the intersection of psychology and economics. Katerina Ram --Online Ads Strategist, LinkedIn Ads Katerina has a strong background in both traditional and online marketing. She joined the LinkedIn Ads team from iProspect, a leading Digital Marketing Agency, in August Katerina's experience includes: paid search, display media, social ads, account strategy development and implementation, ROI evaluation, customer support and client relationship management. Katerina has worked with clients whose budgets range from $100 - $1M, in a variety of verticals.

Bio of Sara Leoni - VP, E-Commerce BookRenter.com Sara is a metrics-obsessed, ROI-driven marketer who spent the past 15 years building strong online brands. Prior to Rafter(BookRenter), Sara held a senior leadership position at online retailer Cafepress where she was responsible for attracting customers, keeping them happy, and scaling revenue. As the head of marketing for Yahoo! Personals, Sara's devotion to customers helped the dating service woo singles and catapult the brand to the number one most visited dating site. At E*TRADE she drove customer development efforts across the Investing, Banking & Mortgage business units yielding significant returns. Highly collaborative and team-oriented, Sara's approach to management was born of her experience playing center field for the UNLV women’s softball team (Go Rebels!) where she was Second Team All American. Sara Leoni VP, E-Commerce BookRenter, A service of Rafter

Looking Ahead: weeks 5 – 6 – 7 – 8 Note: Monday Nov 5 is Exam Week#4: Oct 8: GoogleAdords –search mktg: Michael Reeves Oct 10: Team #3 presented dotcom brief …and mktg fundamentals Week #5 Oct 15 : Social Media Mktg: Maya GrinBerg, Wildfire/Google Oct 17: Team# 4 presents their dotcom brief and..highlights of PerfectPlan Case Study Week#6: Oct 22: Team#5 presented KickStarter Big Retail gets EC–religion—after a slow start Oct 24: Linkedin guest speakers Week#7: Oct 29: Bookrenter.com – Integrated mktg campaigns Oct 31: Exam study guide & Add’l online mktg methods Week#8: Monday Nov 5: EXAM Week#10: Nov 26: Team Project presentations

Homework – this page and the last slide Kickstarter-- Team 5’s dotcom brief is on eres for your review Team Project: Your team’s should be in the planning & execution stages—for improving the website, facebook, and linkedin pages –if they apply to your small biz situation. And—you should be experimenting with campaigns, google adwords campaigns, and considering social media mktg linkedin. Keep track of your process.

Homework for Monday Oct 29 BookRenter’s VP of E-Commerce do some research on Bookrenter.com and Chegg.com - Review their websites and facebook pages - Can we find some things that differentiate them? do a search: ‘rent ecommerce textbook’ and write down where you see bookrenter and Chegg on SERP(search engine results page) We will learn about Bookrenter’s traditional online mktg and their experiments with social networking tools for mktg—and the metrics that sara reviews to see the performance of the many online mktg activities.