Direct / Online marketing 17. Marketing Strategy in the Digital Age - E-business: uses electronic means and platforms to conduct business.

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Presentation transcript:

Direct / Online marketing 17

Marketing Strategy in the Digital Age - E-business: uses electronic means and platforms to conduct business.

Marketing Strategy in the Digital Age - E-commerce: facilitates the sale of products and services by electronic means.

Marketing Strategy in the Digital Age - E-marketing: -Includes efforts that inform, communicate, promote, and sell products and services over the Internet.

Direct Marketing The fastest growing form of marketing

Benefits to buyers CONVENIENTEASY/PRIVATE WEALTH OF PRODUCTS INFORMATIONINTERACTIVEIMMEDIATE

Benefits to sellers LOW COSTEFFICIENT SPEEDY IMPROVED EFFICIENCIES FLEXIBILITY ACCESS TO BUYERS

Face to face selling Direct mail Catalogs Telemarketing Direct response TV Kiosks Digital technologies Online marketing Forms of Direct Marketing

Direct mail

Catalogs

Tele Marketing

Direct response TV

Kiosk marketing

Online Online Marketing CLICK ONLY CLICK AND MORTAR

Online marketing domains Consumers Targeted Business Buyers Targeted Initiated by Consumers Initiated by Business

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Viral marketing

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