Leapfrogging

In most cases, the reason people do not become involved in MLM is because they do not believe THEY can do it.

However, it is much easier for these same people/prospects to believe that the people they KNOW can do this business.

Leapfrogging is simply a way to bypass a person’s beliefs about his or her own abilities or time priorities, of which they have great conviction.

Instead of focusing on what they can or cannot DO, focus on who they KNOW that you know might do well.

The prospect cannot object with conviction about someone they know who would not or could not do this business.

Do not ask if they want or can do this business. Leapfrog instead.

Ask your prospect to tell you who they know in occupations that you know are successful in MLM.

Small Business Owners Health Care Professionals Retired Military Entrepreneurs Former Network Marketers Single or Stay-at-Home Parents And more…

EXAMPLE Ask the prospect: “Who do you know that is a small business owner?”

EXAMPLE Ask the prospect: “Who do you know that is a small business owner?” Draw a circle and write your prospect’s name inside. Tom

Draw a sponsorship line below to a second circle with the small business owner’s name inside. EXAMPLE Ask the prospect: “Who do you know that is a small business owner?” Tom Julie

Now ask your prospect additional questions about the name they have given you: Where does Julie live? How long has Julie owned her small business? How large is Julie’s client base? How long have you known Julie? Tom Julie

Be enthusiastic about your prospect’s responses.

Let them know that the person they named has the potential to do very well in MLM. Explain why that profession is so suitable for success. Tell stories about successful Distributors with similar professions. Point out logical reasons they should be successful.

It is important to repeat —for effect— the value of each profession, and why it is well-suited for success in MLM.

Small Business Owners Entrepreneurially minded risk takers. Business owns them, instead of them owning the business. Many business/client contacts.

Health Care Professionals Quality products/services that support patient health and wellness. Large client base. Looking for early retirement opportunities.

Retired Military Trained leaders who typically retire early and have time on their hands.

Entrepreneurs Risk takers who know they can do anything they put their mind to.

Former Network Marketers Hundreds of contacts.

Single or Stay-at-Home Parents Looking for a part-time second stream of income through a home-based opportunity.

Once you’ve made your case, ask: “Do you think Julie knows at least 5 or 6 other small business owners?” Tom Julie

When you get a yes, draw sponsorship lines below the small business owner’s name, with four corresponding circles. Tom Julie

You over the prospect To reach their contacts! Leapfrog Tom Julie

Repeat the Leapfrogging exercise until you have at least two separate groups…

Ask the prospect questions like: Who else do you know that owns a business? Do you know any health care professionals or retired military people? Who do you know that has tried Network Marketing before? Do you know any single or stay-at-home moms who could use some extra cash?

Until your diagram looks something like this: JillJulieMike Tom

When you have drawn two or three exciting groups of possibilities, ask the following question: “How soon can we get together for your follow-up training?” — OR — “How soon can we talk to these people?”

Scheduling the next step is more important than anything.

Focus on when you can begin approaching their prospects. Assure them of your partnership with them. Explain how you and their upline will work with them personally. Tell them that you provide the training, while they provide the contacts.

You have now presented them with ownership of a profitable organization.