The Entrepreneurial Edge in the Global Direct Marketing Agency World

You want to grow your direct marketing agency. You’d like access to large, multinational clients. You want to do it without giving up your independence. Why InterDirect Network?

InterDirect Facts 1988 launch entering 18 th year of global direct marketing agency leadership. 31 markets across Europe, Central and East Asia, America staff a world-class team of experienced direct marketing professionals. $225 million turnover (USD revenues) worldwide in per year our network is expanding fast on average by 3 new countries per year.

Our InterDirect members are active in the following markets Austria Belgium China Denmark Finland France Germany Hong Kong Hungary India Ireland Italy Kazakhstan Netherlands New Zealand Norway Poland Portugal Romania Russia Saudi Arabia Singapore Spain Sweden Switzerland Taiwan Thailand Turkey Ukraine United Arab Emirates United Kingdom United States

Some of our Interdirect Agency managing directors Pieter van den Busken Advisory Chairman InterDirect founder and 40 year direct marketing pioneer in the Netherlands. Leena Basrur (India) Managing Director, DIREM - India’s leading direct agency. Richard Marshall (UK) Partner, TMW - Britain’s largest independent direct agency. Alexei Kruzhkov (Russia) Director, Connexions - Russian first home-grown direct agency. Jo Jo So (SE Asia) Managing Director, DM International - first direct agency to operate in China, Hong Kong, and Taiwan. Peter Blau (USA) Managing Partner - Customer Growth; formerly Barry Blau & Partners. Ulrich Bruggemann Leader of B&F, Germany’s leading independent direct agency. Jean Pierre Simon (Spain) Managing Director, ResponseJPS - pan-European direct marketing innovator. Italo De Mas (Italy) President, RCD & Partners, and renowned direct marketing lecturer. Marc Rutschmann The leading Swiss DM agency.

By invitation only; available to only one agency per country Track record in international direct marketing Excellence of client list Reputation within your own market Broad base of services, including Strategy, Planning, Database Highest standards of creative execution Ability to work across a broad range of response media Must be independently owned Agency Membership Criteria

Knowledge. Gain direct marketing expertise from around the world. Client access. Acquire new leads and participate in joint pitches. Flexibility. Network globally without major commitments or cost. Enjoyment. Attend our twice-yearly conferences in exciting places. What’s In It for You?

How it Works Voluntary cooperation Network sets few rules or requirements Agencies encouraged to share leads without finders’ fees Agencies retain full control over their clients and finances Network charges minimal dues to cover central administration

Conferences. Special Manager’s Meeting in Spring, InterDirect Forum in the Fall; each time hosted by a different member agency in their home city. Public Relations. PR program distributes stories to world media. Intranet. Internal website sharing best campaigns and best practices Services the Network Provides (1)

Association Memberships. IDN belongs to associations including DMA and FEDMA, among members and shares the information across our network. Communications. Network alerts members to special opportunities, promotes knowledge-sharing and ongoing dialogue between members. Services the Network Provides (2)

A Few of the Clients of our InterDirect Members:

Entrepreneurship. We deliver, in all 31 countries, an agency owned and operated by successful entrepreneurs with world class direct marketing expertise. What’s our Unique Selling Proposition?

One Final Criterion: Attitude Independence to us is more than a financial structure; it is a shared attitude. Since 1988, only 2 agencies have left the network to join a multi-national ad agency holding company! In fact, most InterDirect members have prior experience working for these holding companies - and found that experience to be unsatisfactory. Quite simply, we do not think that either a bureaucratic reporting structure, or the pressure to make quarterly revenue targets, adds value in a highly creative business. If you are the kind of client who agrees with this criterion, then we share a common attitude with you.

A Global ‘Brain Trust’ By sharing our specialist knowledge and resources, we provide our clients with an unparalleled base of international expertise. Each agency will provide you with local market knowledge and insights. But collectively, we can harness a co-ordinated international approach to provide integrated solutions across strategy, creative and database implementation. Thanks to the immediacy of the internet - and to the calibre of our agency owners around the world - you have a team of experts in 31 countries collaborating to solve your most complex global marketing challenge. Here are some examples of our knowledge- sharing:

Best Practices We share our latest campaigns, tactics and results on our proprietary intranet so each agency stays current on global direct marketing best practices. Strategy Agency heads and creatives meet regularly to review direct marketing strategies across areas such as acquisition, retention, customer relationship management and loyalty marketing.

Creative Seminars and exchange programmes mean that creative departments across the network are always learning about campaigns that work both within and across different cultural environments. Local Knowledge Each member can advise others on local market issues such as data protection, market intelligence, competitor activity, desk research, sector information and alternative direct response media.

Flexible Deployment Our network provides global coverage. But we are much more flexible in deploying our resources than the typical global holding company managing “top-down” from a central location. With InterDirect we can organise our network around your needs: either on a centralised or de-centralised basis. Finally, since our key asset is the local expertise of local owners, we deliver direct marketing programs that are more sympathetic to local market needs.

There are a number of ways we work with our clients at InterDirect Network (IDN); here are some of the most common examples: How to Work With Us 1.Turn-Key.The client selects IDN to manage the whole program with a local IDN agency serving as the point of contact and manager of deployment across the network. 2.Campaign Development. IDN develops your global direct marketing campaign, but execution is handled by the local offices, with the help of local IDN agencies as necessary. 3.Decentralized. IDN agencies available to the client’s local offices for any need. IDN assures that brand guidelines, corporate strategies and best practices are applied across the network

How to Work With Us The client selects an own InterDirect Network (IDN) agency to manage the whole program. This agency will take full responsibility for deployment across the network so the client has the simplicity and control of a single point of contact. Client IDN Lead Agency IDN 1..

The client appoints a lead InterDirect agency to develop the campaign centrally and then the client’s local personnel team up with their local InterDirect member agencies to implement in each market. IDN Lead Agency Client C C C C C C IDN 2..

The client works on a completely de-centralised basis with each of the markets using a local InterDirect agency to develop campaigns as needed, while benefiting from global best practices shared across the network C C C C C C IDN Client 3..

Whether or not you feel you are ready to join our network, it’s valuable to talk with us. We can tell you what we’ve learned in over 18 years of global direct marketing, and we’d love to learn what you can tell us about your part of the world. Give us a call or today. Why Not Talk With Us?

InterDirect Central Coordination Centre is the administrative centre, responsible for agency co-ordination and liaison. It also handles new business enquiries and provides information about the network. If you would like more information about the network and its members, or would like to arrange a credentials presentation, contact us at any of the following: InterDirect Central Coordination Centre

InterDirect Central Coordination Centre Amstelstein House PO Box AB Ouderkerk/Amstel (Amsterdam) The Netherlands Burg. Stramanweg CX Ouderkerk/Amstel (Amsterdam) The Netherlands Phone: +31 (0) Fax: +31 (0) Website: Pieter C. van den Busken Executive Chairman InterDirect Central Coordination Center Leena Basrur Executive Vice-Chairman InterDirect Central Coordination Center