June 8, 2012 Mrs. Jewelstine Sutton & Ms. Equana Jones

 1. Identify characteristics of a successful entrepreneurship. (C, CO, EN, IB, M, MK)  a. Identify traits that are typical characteristics of a successful entrepreneur.  2. Develop a marketing plan by applying economic concepts for a legitimate business. (C, CO, CP, EP, EN, IB, M, MK) a. Determine ways to increase markets.  b. Explain the effects of market supply and demand.  c. Explain the methods used to determine the financial value of an existing business.  d. Describe the layout and facilities needed for a planned business.  e. Assess the costs of renovating or improving a site for a planned business.  3. Apply economic concepts in an entrepreneurial venture; analyze customer groups and develop a plan to identify, reach, and keep customers in a specific target market. (A, B, C, CO, CP, EP, EN, IB, M, MK)  a. Explain the feasibility of starting a home-based or Internet-based business.  b. Plan the startup, operational expenses, cash reserves, and funding needed to start a business.  c. Compare and contrast records that should be kept by a business.  4. Analyze the advantages and disadvantages of possible locations for a planned business. (B, CO, EN, EP, IT, M, M  a. Develop strategies for implementing the plan for a specific business (hiring, motivation, leadership, delegation, goal setting, and monitoring achievement).  b. Establish a profit goal for a planned business.  c. Identify if there is a profit or loss for a business.

 The United States has a free enterprise system where people have the right to make their own decisions about what products to buy, whether to own private property, and whether to start a business or compete with other businesses.  Activity-Identify four main ways to become a business owner and explain the advantages and disadvantages of each. Key Terms & **Academic Vocabulary** Entrepreneurrevenue *Free enterprisegross profit *Traitnet profit Start-up cost*proprietor LeaseEntrepreneurship CorporationEntrepreneurial Good-will Market outlook Franchise Sole proprietorship Partnership Operating expenses Income statement

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The Unstoppables is a book about entrepreneurs who faced obstacles before they achieved success within their business.  Read text-Students will be given a stories from the book “The Unstoppables.”  Using the Think-Pair- Share method students will discuss their views on each story.

 Each group will Job Shadow a business outside of the school setting for a week for at least 1-3 hours.  Students will work closely with the entrepreneur.  Upon completion of this project, the groups will develop their own business/marketing plan and present it to the class. The following information must be incorporated into their plan:  Business Name  Mission Statement  Vision Statement  Slogan  Organizational Chart  Include the 5 P’s of Markting (People, Product, Price,People, and Promotion)  Include pictures, charts, live visual aids, etc. Students will then present their business/marketing plan to the class. Students will be graded using a rubric.

 30 words or less write-up  Students will write how this experience impacted their view of entrepreneurship and entrepreneurs.