Fair Trade Assembly Secondary By Arnold Smith
OUTLINE Introduce a product for you to identify How it gets to us & who is involved How what we pay for it is shared How this is being changed
IT’S ONE OF THE 4 MOST VALUABLE FOOD CROPS IN THE WORLD Produced by the world’s largest HERB
IT’S ONE OF THE 4 MOST VALUABLE FOOD CROPS IN THE WORLD Produced by the world’s largest HERB Produced all year
IT’S ONE OF THE 4 MOST VALUABLE FOOD CROPS IN THE WORLD Produced by the world’s largest HERB Produced all year Produced together with: Fibre for paper and cloth Flour for cooking Leaves for plates, wrapping and roofing Sap used as glue
It’s the most popular fruit in Europe & N America – eaten raw or cooked (baked or fried). SOME MORE CLUES
It’s the most popular fruit in Europe & N America – eaten raw or cooked (baked or fried). It’s grown in over 100 tropical countries around the world. SOME MORE CLUES
It’s the most popular fruit in Europe & N America – eaten raw or cooked (baked or fried). It’s grown in over 100 tropical countries around the world. It came originally from SE Asia (Malaysia, Papua, New Guinea). SOME MORE CLUES
It’s the most popular fruit in Europe & N America – eaten raw or cooked (baked or fried). It’s grown in over 100 tropical countries around the world. It came originally from SE Asia (Malaysia, Papua, New Guinea). It’s name comes from the Arabic for ‘FINGER’. SOME MORE CLUES
Wild banana with many hard seeds Cooking and dessert bananas
TRAVELS OF A BANANA The first 7000 years
TRAVELS OF A BANANA The next 1000 years
TRAVELS OF A BANANA Another 400 years
TRAVELS OF A BANANA The final stage
THE BANANA TRADE Each year 2.5bn tonnes (worth $10bn) are exported (10-15% world crop) 10 million people in 25 countries depend on banana trade for a living Dominated by 3 powerful companies – Chiquita, Dole and Del Monte (66% of the export trade)
BANANA SPLIT Start with a banana plant on a plantation in Ecuador in South America and follow the journey its fruit makes to a shop near you. How does it get to its destination? Who is involved? What is their role? What does it involve?
BANANA SPLIT Plantation worker Plantation owner Exporter/shipper Importer/ripener/wholesaler Shop/supermarket
WHO GETS WHAT? Work with 1 banana costing 30p Plantation worker Plantation owner Exporter/shipper Importer/ripener/wholesaler Shop/supermarket TOTAL How much?
WHO GETS WHAT? Work with 1 banana costing 30p Plantation worker 1p Plantation owner 5p Exporter/shipper 4p Importer/ripener/wholesaler 7p Shop/supermarket 13p How much? ACTUAL
BANANA PRICES Dominance of the big 3 companies Competition between supermarkets Small producers (Windward Islands) and large plantations (Central & S America) ‘Banana War’ – 1993 to 2001 Prices as low as 1/2p per pound (4 bananas) at the plantation
YOUR COMMENTS ABOUT THE CARVE UP What do you think about how the 30p we pay is shared?
YOUR COMMENTS ABOUT THE CARVE UP What do you think about how the 30p we pay is shared? Who benefits most/least?
YOUR COMMENTS ABOUT THE CARVE UP What do you think about how the 30p we pay is shared? Who benefits most/least? Why is it like this?
YOUR COMMENTS ABOUT THE CARVE UP What do you think about how the 30p we pay is shared? Who benefits most/least? Why is it like this? What needs to be done to help the least powerful?
FAIRTRADE TERMS Pay farmers a guaranteed price that covers the cost of production and the cost of living. Sign long term contracts. Require good working conditions & care for the environment. Make an extra payment – ‘Fairtrade Premium’ – to benefit the whole community. (an answer to the problems of the Windward Is. producers)
Year after year, more and more shoppers want to be sure that producers in developing countries are being treated fairly. The continued success of Fairtrade in benefitting more than 5 million producers and their families around the world will also depend on the choices YOU make.