Harjit Kooner HB- Consultancy

Content Intervention Lessons learned Next steps

Intervention Recruited participants July 120 Target group Change 4 life segments BMI over 25 Target areas 4 weeks October /November Live cooking demonstrations 23/24 participants follow up group £5 ingredients- menu Experience recorded Followed up Target audience reported some weight loss by wk 5

Lessons learnt Partnerships Great enthusiasm Project pushed back (from summer launch) Engagement Support Clear commitment

Lesson Learnt Check location Where can cooking be done In store Mall area Outside Who has final say on this Any restrictions Power health and safety

Lessons Learnt Working with Tesco's Community champion Arena management Store Management Branding Timing of intervention October/November Set up outdoors Weather- Wind/Rain Impact on cooking demos (gas burners) mic Not observed by those passing by

Lesson learned PR activity Missed opportunity Tesco promoting the campaign in store Partners Chef Required support and encouragement mic Cooking assumptions Made good progress Worked well in small group Wider team required with mic to get a performance

Target audience Focus groups identified four key barriers to healthy eating amongst our target group cost (healthy foods were widely perceived as more expensive) time (in buying ingredients and preparing healthy meals) lack of cooking skills (fuelled by habitual purchase of convenience foods) perceived lack of taste of healthy options

Follow up 18/23 Behaviour change Demonstration- Replication process Cooking at home- moving away from convenience food Children enjoy the food now Change in lifestyle and attitude towards cooking Increase in confidence Joined Coventry cook and eat well club Still cook the recipes: cheap, easy, basic Most experience weight loss during intervention Maintained weight loss

Change behaviour Change attitudes Increase Knowledge Raise Awareness Create enabling environment Necessary but not sufficient Need to evaluate impact here not here Behaviour Change Slide 10

Next steps Pilot No increase in store sales Understand why Increase in confidence with target audience Joined cook and eat well Follow up at 12 months Look at replicating the model Tesco's in store engagement- Club card data Sustainability

Thank you Harjit Kooner