International Marketing Committee Chuck Ludmer Chairman

International Marketing Committee Strategic focus: “ Encourage Members to develop an international focus to their practices and provide them with appropriate resources to apply a consistent Nexia approach to cross border engagements”

How do we achieve this? International marketing plans - Members Consistent Nexia messaging Portfolio of marketing resources, templates & guidelines Proactive global P.R. approach Monitor business environment to exploit business development opportunities Optimize use of technology e.g. social media

2011 Project Review Relaunch of Nexia website Member website branding Launch of Nexia Global Insight International Marketing Plan template Nexia Mobile Application Specialised Thought Leadership Reports Social Media Nexia Corporate Video

Nexia Website Revised visual design Stronger Nexia positioning Improved public/member area navigation Ease of access to Nexia thought leadership and social media

Website Template/Co-branding Two distinct offerings  Customized branding elements to give consistent Nexia message  Fully hosted website template established for any firm without current website presence

Nexia Mobile App Multi-function Directory app Available via iTunes/Blackberry App World / Android Marketplace 4,200 downloads since release

International marketing plan template IMAGE TO FOLLOW Helps create effective marketing strategies: Where are we now? Where do we want to be? How are we going to achieve our goals? What are we going to do to target and reach internationally interested companies?

9 J.H. COHN LLP Approach to Market  Brand  Targets  Tactics

10 Targeting  Local Foreign Owned Subsidiaries  International Chamber of Commerce  Key Trading Partners  International Bankers  International Lawyers  Other COI’s Data Base  C-Suite  COI’s

11 Branding Advertising – Media  Newspapers and Targeted Periodicals  Radio  Digital  Commuter Trains / Stations  Billboards  Marquis Location  Trade Show Booth Design

12 ADVERTISING

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15 INDUSTRY INSIGHT RADIO NEW YORK, CALIFORNIA AND CONNECTICUT California Connecticu t New York Nationa l Jim Wall, CPA Partner & Director International Tax Services J.H. Cohn

16 INDUSTRY INSIGHT - NATIONAL RADIO Bloomberg Surveillance Live with Tom Keene M-F 6:00-9:00 AM Jim Wall, CPA Partner and Director International Tax Services J.H. Cohn

17 LINCOLN TUNNEL BILLBOARD

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21 TRADE SHOW BOOTH

22 Tactical  E-Blast Targets  Gateway Program  2011 Citibank version in New Jersey  Plan for a 2012 New York City Nexia Program  New York City World Trade Week Sponsor  IFRS Presentation to Banks & Law Firms  Chamber Involvement  2011 Turkish Chamber Success

Market Reports Key opportunity to provide Nexia comment and generate media coverage. 2011: DBI in Eastern Europe Intellectual Property and R&D Global Mid Cap Markets (report #2)

Nexia Global Insight Client centred e- newsletter Enables distribution to Member clients/contacts Provides Nexia thought leadership on key business issues

Social Media Nexia presence on  LinkedIn  Twitter  Facebook Alternative channels to communicate Nexia messages & resources Join/Follow/Like!

Nexia Corporate Video Production of 2-3 minute promotional video Embedded on Nexia website/social media Powerful marketing resource: “Why Nexia” Launch early 2012

2012 Work Programme:  Global marketing plan  Quarterly business surveys  Generic Nexia powerpoint presentation  “Elevator” pitches  Client testimonials  Worldwide centres of influence  Global media list  Effective Nexia co- branding  Press Pack

Questions?