VIP Wireless Marketing Plan Q4 and Beyond November 28, 2007.

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Presentation transcript:

VIP Wireless Marketing Plan Q4 and Beyond November 28, 2007

Introduction As part of our commitment to Sprint, VIP has re- branded our retail and web presence to be in line with Sprint’s “Speed Ahead” campaign. Over the next few weeks you will see more of our identity come to match Sprint’s but the next few slides will give you a taste of what we’ve done so far.

Our total re-branded new website will launch December 1, Current look: Web Re-branding

New look:

Web Re-branding

Cable Advertising We are running 800 spots of our new Sprint Speed commercial between Black Friday and January 15, 2008.

Print Advertising Publications: We will be running six full-page color insertions in the Philadelphia Daily News and two full-color insertions in the Philadelphia Inquirer between now and January 1, 2008.

Print Advertising

POP: We are running weekly sales promos in our locations with in-store POP (These promotions will change weekly).VIP is also running a direct mailer to all stores on December 10, 2007 for Christmas specials (currently in production). Print Advertising

Radio Remotes/In-store Events VIP will be hosting two radio remotes in the Pittsburgh, PA area combined with two in- store appearances with Pittsburgh Steelers players in early and mid-December.

Conclusion Please don’t hesitate to contact us with further questions or comments: Jack Huston CEO and Founder VIP Wireless