Set Marketing Goals By: T.Taylor. You need to set goals to help shape your marketing plan, after you have your marketing mix. These goals should reflect.

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Presentation transcript:

Set Marketing Goals By: T.Taylor

You need to set goals to help shape your marketing plan, after you have your marketing mix. These goals should reflect short term, medium term, and long term.

Establish Your Goals Short Term Goals Medium Term Goals

Short Term Goals These goals are what you want to achieve in the next year. Helps target your marketing

Medium-Term Goals What you want in the next 2-5 years

Market Share The percentage of a market that a business owns.

Amount of sales / Total Market size= Market Share

ESTABLISH YOUR GOALS KENDRICK WILLIAMS

LONG-TERM GOALS SHOWS WHERE YOUR BUSINESS WILL BE YEARS FROM NOW SETTING LONG TERM GOALS CAN HELP YOU THINK ABOUT HOW TO MAKET YOUR BUSINESS

WRITE YOUR MARKETING PLAN WRITE YOUR FINAL MARKETING PLAN DOWN AFTER YOU HAVE DETERMINED ALL YOUR STRATEGIES AND GOALS. IT HELPS IF YOU NEED FINANCING FOR YOUR BUSINESS IT SHOULD IDENTIFY OVERALL MARKETING STRATEGY AND YOUR STRATEGIES FOR PRICE PRODUCT PROMOTION AND DISTRIBUTION

Advertising Sites By: Darrail Brown

Commercial Advertising…..  Radio TV TV - -

Public Advertising  Magazines/ Newspapers  Billboards  Mass Transit