Community Celebration SPONSORSHIP OPPORTUNITIES: 6th Annual CHALK ON THE WALK Community Celebration September 25, 2010 Downtown Biddeford RAIN DATE: October 2

6th Annual CHALK ON THE WALK: Sponsoring a bright idea! The 6th Annual Heart of Biddeford Chalk on the Walk festival will be held on Saturday, Sept. 25 2010 from 11AM – 4PM with a rain date of Oct. 2. This family-fun packed community-building event has put Biddeford back on the map as host to one of Maine’s top cultural-arts events and continues to grow in attendance each year. We rely on sponsorship support from local and regional businesses to help with the expenses associated with producing an event of this caliber. Sponsorship support goes towards entertainment, marketing, materials, family/arts programming and more.

Chalk on the Walk 2010: SPONSORSHIP LEVELS GOLD: $5,000 SILVER: $2,500 BRONZE: $1,000 Premiere logo inclusion in all marketing* Presenting sponsorship mention in radio ads Exclusive event presence (banners, etc.) MPBN Underwriting mention 5 event squares Lead logo inclusion in all marketing Event presence 2 event squares Logo inclusion in all marketing Event presence 1 event square *see ‘Sample Marketing Plan’

WHY BECOME A SPONSOR? BUILD A STRONGER COMMUNITY Chalk on the Walk is a fun family-friendly event that encourages good hearted competition and participation from all corners of the community SUPPORT COMMUNITY REVITALIZATION EFFORTS This event benefits local artists while stimulating Biddeford’s creative and Downtown economy EXCELLENT EXPOSURE Sponsors receive brand association and logo inclusion in all marketing and public relations materials *See sample marketing plan WHY BECOME A SPONSOR? GET INVOLVED Send a team of employees, give a square to a good customer or donate to a class for kids to use DEVELOP RELATIONSHIPS Chalk on the Walk provides sponsors with a unique way to connect with new customers while catching with old ones

SAMPLE MARKETING PLAN Extensive State-wide editorial coverage campaign Homepage re-design w/ logo and link on homepage of ‘www.heartofbiddeford.org’ Graphic design with logo inclusion / print / strategic distribution / direct mail campaign 300 full-color posters / 5,000 UV coated full-color dbl sided post-cards Strategic media partnerships, sponsorships and on-air promotions MPBN Live remote broadcast with underwriting mention (GOLD level sponsor only) Oversized printed display materials for strategic retail locations Digital newsletter campaign Facebook campaign Community outreach campaign (public schools and key organizations) Community calendar campaign Materials distribution campaign Cross-promotional opportunity seeking Print ads in TBD publications Other tbd audience development measures oriented towards growing Chalk on the Walk into the one of largest community-building event in Southern Maine!

EVENT OVERVIEW 11AM – 4PM on Saturday, Sept. 25 Artists are free to create their own square or participate in a community mural with HOB supplied chalk pastels Local businesses / organizations / generous individuals purchase large “squares” for $100 – square is completed by purchaser or assigned to an artist Live musical entertainment w/ special TBA children’s programming Pony Rides / Petting Zoo / Aquarium “touch tank” / bouncy house / pumpkin bowling Cash prizes! Community activity booths & Fire Department ‘Truck tours’

For more information on sponsorship opportunities on the 6th annual Chalk On the Walk please contact Event Coordinator Karen D’Andrea at, 207.831.9568 Email chalk@heartofbiddeford.org or visit: www.heartofbiddeford.org