Copyright 2006 – Biz/ed Marketing

Copyright 2006 – Biz/ed Marketing 1. What do you think is a non traditional advertising method?

Copyright 2006 – Biz/ed Principles 2. In the “Principles” area what do you think Energy means to a marketing principle?

Copyright 2006 – Biz/ed Principles Presence – find ways to make yourself known at all times – chat rooms, forums, discussion boards, e- mail, radio, magazines, blogs, Yellow Pages Activity – be aware of opportunities to make your product known at all times and act on them Energy – continually marketing – ‘360 degree marketing’ Networks – always looking to make contacts and develop networks – importance of relationships Smart – don’t offend customers or turn them off 3. Why would it be important to be a “smart” market person? Explain in full sentences.

Copyright 2006 – Biz/ed Advantages: 4. Many business pay millions of dollars for marketing strategies. Why would you want to have a marketing plan that is low cost and yet, effective? Explain in full sentences.

Copyright 2006 – Biz/ed Advantages Flexible – because of small scale nature can be adapted quickly, relatively easy to respond to change Low Cost – one of the founding principles – ideal for firms who do not have massive marketing budgets Targeted – designed to reach the target market – reduces waste and ineffectiveness Simple – many of the methods simple and easy to use and implement – ideal for the smaller business 5. Why would it be import to understand your target population when marketing a product? Explain in full sentences.

Copyright 2006 – Biz/ed Non-traditional advertising methods 6. Why is the WEB an important tool for marketing? Full sentences.

Copyright 2006 – Biz/ed Non-traditional methods The Internet: –Web sites – easy and cheap to set up –Pop up ads (assuming they are ‘smart’!) –24 hour availability and contact –Using Internet technology – getting your name high up in search engines –Using access/registration or subscription logs to full capacity –Use of banner advertising –Web logs – ‘Blogs’ – personal Web ‘diaries’ 7. What are blogs? Explain in full sentences.

Copyright 2006 – Biz/ed Non-traditional methods Stickers – can be put anywhere – especially in the target area Pavement chalking Bio-degradable tree postings Product give-aways Stenciling Spray paint logos 8. Of these non traditional methods of advertising which would you pick and why? Full sentences.

Copyright 2006 – Biz/ed Non-traditional methods Offering free demonstrations and talks – gets you and your product known Offering free consultations Finding a way of generating mystery and intrigue to involve consumers Peer marketing – putting people of similar interests/ages/segments together to generate interest in the product, e.g. one claim for downloading music is that it opens up the chance for ‘new’ music to be discovered and later purchased Using SMS text messaging 9. Of these methods which one would you pick and why? Full sentences.

Copyright 2006 – Biz/ed Word of Mouth Roach Baiting – getting the company message/brand across by the use of an ‘actor’ behaving as a normal consumer in the hope of getting the message passed on. Undercover Marketing – also known as ‘buzz marketing’ – similar to above. Use of paid actors to actively promote the product/brand in a variety of situations or leaving products in high profile places to get them seen/used/noticed. Live commercials – paying for ‘live commercials’ in an appropriate setting, e.g. getting a group of young people to promote the use of ‘alco-pops’ in a club or theme bar. 10. Of the above marketing methods which one do you think would be most successful at WHS? And why? Full sentences.

Copyright 2006 – Biz/ed 'Illegal' methods Bill stickers Spray paint logos Graffiti ads (Some of these may not be strictly illegal but may border on being so – not embraced by all ‘guerrilla’ marketers) 11. Why would you NOT do the above illegal methods? Explain in full sentences.