Share- My-Toys Membership De’Triona Moore

Success Metrics  Sell 200 memberships per year  Maintain high customer satisfaction  Develop indirect earnings  Intersect on membership monthly payment program  Sales of used, out-of-date equipment

Market Summary  Maximum memberships: 800  Current membership:218  Current members live in:  Montpelier. ID  Soda springs, ID  Fish Haven, ID

Additional Target Locations  Preston, ID  Logan, UT  Afton, WY

Product Definition  Membership in Share-My-Toys provides the following services  Unlimited use of equipment  Free service  Maintenance  Replacement of equipment  Membership lasts for three years

Competition  Retail recreational equipment stores  recreational equipment rental companies

Overcoming Disadvantages  Institute low-interest monthly payment program  Open distribution centers in more cities  Outline the demographics of potential clients

Advertising  Local radio, Local TV. Local Newspapers  Advertisements mailers

Public Relations  Hold public ATV and dirt-bike safety courses  Participate in local outdoorsmen radio talk shows