March 16, 2007Lilly West-Wicks, Maurer & Roach 1 Enhance Your Teaching Through Video Production: Making a Movie from Concept to Completion Don A. Wicks, Ph.D. Margaret Maurer, M.L.S. Shane Roach, B.A.

Lilly West-Wicks, Maurer & Roach2 March 16, 2007 The Possibilities Promised by our Visual Culture Television The maturation of non-book materials in libraries and schools Educational publishers create non-print material that is published in conjunction with textbooks

Lilly West-Wicks, Maurer & Roach3 March 16, 2007 Technology and Visual Communication Instructional television Personal video recorders and cameras The Internet Broadband Digital recording Podcasting

Lilly West-Wicks, Maurer & Roach4 March 16, 2007 A Quick Peak at the Literature Choi & Johnson (2005) —Video instruction Hobbs (2006) —Video in the classroom Lawson, et al. (2006) —Guiding questions Mainhart & Gerraughty (2005) — Production facilities Shrewbridge & Berge (2004) —Role of theory and technology

Lilly West-Wicks, Maurer & Roach5 March 16, 2007 The Value of Video Videos in lectures (in person or distance education) Videos on Web sites Demonstration videos Case study video

Lilly West-Wicks, Maurer & Roach6 March 16, 2007 The Conception of Our Movie A reason for making the movie Providing A Tour  The motivation for making the movie Use an appropriate level of complexity Use the tools available to you

Lilly West-Wicks, Maurer & Roach7 March 16, 2007 How Could Video Help us at Kent? Collaborative working relationships History of collaboration  Tours of technical services  Presentations in classes It helped us to have had previous experience working together

Lilly West-Wicks, Maurer & Roach8 March 16, 2007 The Tours were Taking A Toll Preparation time for managers Disruptions of workflow on the day of the tours Other professors were asking for additional tours Didn’t serve distance education students New library employees needed an orientation

Lilly West-Wicks, Maurer & Roach9 March 16, 2007 Pay-off: A Synergistic Solution By making the movie we eliminated repeated tours in technical services One pedagogical tool satisfied many educational needs at many different times Distance education students are served

Lilly West-Wicks, Maurer & Roach10 March 16, 2007 More Synergies We created a library orientation tool Teleproductions students gained experience Don & Margaret learned about movies as pedagogical tools Shane learned about technical services librarianship

Lilly West-Wicks, Maurer & Roach11 March 16, Project Timeline March – Preliminary planning April – Tour of technical services June – Script writing July – Pre-production / preliminary production August – Production (principle shooting) August – Post-production September – Movie complete October – Movie added to library collection October – Red carpet movie premier

Lilly West-Wicks, Maurer & Roach12 March 16, 2007 Touring Technical Services SCRIPT __________________________________ Opening Titles/Credits On screen: The goal of the Libraries & Media Services Collection Management program is to maintain, enhance and preserve the quality of the collections in direct relationship to the mission and priorities of the University. Host : Welcome to The Collection Management area of the Kent State University Library. I’m here with Margaret Maurer, Cataloguing Manager, and today we are going to guide you on a tour of this department, located on the third floor of the Kent State Library. Margaret, there have been a lot of changes in library operations in the past decade or two - with more to come, I’m sure. How do you see the way technical services today? M.M. : It used to be that the work we do here was separated into different units. Today, we are more of a team with individuals contributing their special skills. We have cataloguers, collection development librarians, acquisitions people and more. Let me show you on chart. Content Creation Managers in technical services gave the 1 ½ hour tour to Don and Shane Don wrote a 20 minute video script based on the tour and tour handouts Draft scripts were reviewed by technical services managers and minimally revised

Lilly West-Wicks, Maurer & Roach13 March 16, 2007 Construction There are three phases to any video production: Pre-production  1 Production  2 Post-production  3

Lilly West-Wicks, Maurer & Roach14 March 16, 2007 The Pre-Production Phase The planning period A crucial phase Can take up as much as of your project time

Lilly West-Wicks, Maurer & Roach15 March 16, 2007 Things Decided in this Phase Define the purpose and goal of the video The purpose and goal, once defined, will inform both the structure and the content of the video Good communication is key at this point

Lilly West-Wicks, Maurer & Roach16 March 16, 2007 Decisions  How Video is Going to be Used Stand-alone video Element of a Web site It could be meant to be accessed remotely All of this may be determined, in part, on the resources available and the targeted audience

Lilly West-Wicks, Maurer & Roach17 March 16, 2007 Determine the Target Audience Plan the video so that the audience can relate to it naturally and easily.  Undergraduate versus graduate  Introductory, or specialized The demographic will define the structure of the final product

Lilly West-Wicks, Maurer & Roach18 March 16, 2007 Three Key Questions What is the purpose of the video? How is the video going to be used? Who is your target audience?

Lilly West-Wicks, Maurer & Roach19 March 16, 2007 How do You Present the Content in a Creative Way? Incorporating graphics and additional video footage adds interest Some subjects translate easily to video Use humor where possible

Lilly West-Wicks, Maurer & Roach20 March 16, 2007 GFX Clip

Lilly West-Wicks, Maurer & Roach21 March 16, 2007 B-roll

Lilly West-Wicks, Maurer & Roach22 March 16, 2007 Humor

Lilly West-Wicks, Maurer & Roach23 March 16, 2007 Next Decisions / Other Factors Determine the length of the final video Determine the costs of the video Seek outside funding Determine if the film will be shot in a studio or on location

Lilly West-Wicks, Maurer & Roach24 March 16, 2007 Establish a Shooting Schedule Divide the movie into scenes Decide the shooting sequence and schedule Decide where you will shoot each scene Decide who will be in each scene Determine what equipment is needed A site survey is a good idea!

Lilly West-Wicks, Maurer & Roach25 March 16, 2007 What you want to convey will determine who will be on screen Short movies can be used to show: A teacher talking to a class The re-creation of an event A demonstration Will you use professional actors or subject experts with little acting experience?

Lilly West-Wicks, Maurer & Roach26 March 16, 2007 Making sure you get what you want Work closely together and communicate Be flexible and encourage modifications to perfect the final product The better all of you are prepared in this phase, the smoother the production phase will be.

Lilly West-Wicks, Maurer & Roach27 March 16, 2007 The Production Phase The educator’s role—maintaining quality and content control Final changes are the norm

Lilly West-Wicks, Maurer & Roach28 March 16, 2007 Things to Know about the Production Phase The crew can be large The video equipment can take up space The video director is focused on content and visual continuity The sound equipment will pick up what you least expect it to “Actors” filming over a series of days must dress in the same way each day

Lilly West-Wicks, Maurer & Roach29 March 16, 2007 The Post-Production Phase The video editor pieces together the video shot.  Involves timing & a shot-by-shot identification Graphics are created Music is selected Transitions and Music

Lilly West-Wicks, Maurer & Roach30 March 16, 2007 Final Post-Production Viewing the rough cut version, then… Final changes Signing off on the final film

Lilly West-Wicks, Maurer & Roach31 March 16, 2007 The Final Product Format Legal issues Touring Technical Services

Lilly West-Wicks, Maurer & Roach32 March 16, 2007 Celebrating: The Movie Premier Red Carpet ! Food !

Lilly West-Wicks, Maurer & Roach33 March 16, 2007 Planning Handouts Glossary ‘Making A Movie’ Planning Sheet LillyWest.html

Lilly West-Wicks, Maurer & Roach34 March 16, 2007 Questions Thanks for coming!

Lilly West-Wicks, Maurer & Roach35 March 16, 2007 Follow-up Contact > Margaret Don