FASHION LUXURY BRANDS IN JAPAN AND CHINA

INDEX Phase 1: Japan discovers fashioin luxury brands (1960 – 1970) Phase 2: The years of economic boom (1970 -1980) Phase 3: The fashion luxury brands enter directly in the Japanese market (1980 ~) Phase 4: The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~) New Phase? The de-escalation / the development of the Chinese market (2008 - 2013)

The evolution of the Japanese customers during the various expansion phases of the Fashion Luxury Brands Phase 2 economic boom Phase 3 luxury brands enter directly in the 　　　　　　　　　　　　　　　　Japanese market Phase 4 recognition of the strategic importance Phase 1 JP discovers fashion

Phase 1 Japan discovers Fashion Luxury Brands (1960 – 1970) the phase of the importers / the Japanese distributors: the pioneers: Motoyama – Sun Motoyama: Gucci, Hermes, Ferragamo, Etro, Bally Horita – Sanki Shoji: Prada, Krizia, Cartier, Hugo Boss, Max Mara Kashima – Sannfreres: Louis Vuitton, Versace, Valentino Customer profile: top of the pyramid

Phase 2 The years of economic boom (1970 -1980) The Japanese tourists “discover” the European shopping capitals Customer profile: upper part of the pyramid

The Joint ventures phase Phase 3 The fashion luxury brands enter directly in the Japanese market (1980 ~) The Joint ventures phase The growth in the Department Stores Customer profile: middle upper part of the pyramid

2001 Hermes (Ginza) – Renzo Piano Phase 4 The fashion luxury brands recognize the strategic importance of the Japanese market (2000 ~) 2001 Hermes (Ginza) – Renzo Piano 2003 Prada (Omotesando) – Herzog & de Meuron 2004 Chanel (Ginza) – Peter Marino 2004 Tod`s (Omotesando) – Toyo Ito 2006 Gucci (Ginza) – James Carpenter 2007 Giorgio Armani (Ginza) - Massimiliano Fuksas Customer profile: the whole pyramid

2001 Hermes (Ginza) – Renzo Piano

2003 Prada (Omotesando) – Herzog & de Meuron

2004 Chanel (Ginza) – Peter Marino

2004 Tod`s (Omotesando) – Toyo Ito

2006 Gucci (Ginza) - James Carpenter

2007 Giorgio Armani (Ginza) - Massimiliano Fuksas

New phase? The de-escalation / the development of the Chinese market (2008 - 2012) 2008 the collapse of U.S. bank Lehman Brothers: the bursting of the bubble? 2009 Louis Vuitton gives up the plan of opening a new mega store in Ginza, Gap takes over the location 2009 expansion of the fast fashion brands 2010 China overtakes Japan and becomes the world second largest economy and luxury market (after U.S.A.) 2011 Gap opens a new store in Ginza in the former location of Louis Vuitton Customer profile: middle upper part of the pyramid

2011 GAP (Ginza)

Hong Kong

Hong Kong Harbor City Opening date: 1966 Harbour City houses around 700 shops, including 50 restaurants and 2 cinemas

Hong Kong Central Opening date: (2000 ~ )

Hong Kong IFC Mall Opening date: July 2003

2010 China overtakes Japan and becomes the world second largest luxury market

Beijing China World Mall Opening date: 1990 Beijing China World Mall Opening date: 1990. The first shopping mall in China.

Beijing Shin Kon Place Opening date: April 2007

Shanghai Plaza 66 Opening date: April 2001

Shanghai IFC Mall Opening date: 2010

Shenzhen Mix City Mall Opening date: April 2004 The Mall houses the largest boutique Gucci, Prada and Louis Vuitton present in the Asia-Pacific region.

Guangzhou La Perle Opening date: January 2004

Hangzhou Hangzhou Tower Opening date: 2008

Chengdu Landmark Opening date: September 2010

Shenyang Charter Opening date: 2006

Macau Wynn Opening date: September 2006

GRAZIE ありがとうございました 谢谢你