National E-Prescribing Consumer Awareness Campaign Launching April17, 2008.

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Presentation transcript:

National E-Prescribing Consumer Awareness Campaign Launching April17, 2008

[2]  Educate consumers on the availability and benefits of e- prescribing  Enlist consumers in the effort to raise awareness of e-prescribing and its benefits to physicians Objectives

[3] National E-Prescribing Consumer Campaign Strategies  Target the “healthcare gatekeeper” (women 35-55) for highest impact  Create icon that stands out and is sustainable  Coordinate pharmacy launch with “identical” branding/messaging with variations on communication mediums  Broaden reach through media relations effort – national and local  Partner with organizations/stakeholders that influence primary care physicians to broaden reach and frequency

[4] National E-Prescribing Consumer Awareness Campaign: In-Store Pharmacy Creative Executions © 2006, SureScripts, LLC Launching April 17, 2008 Highlights consumer benefit of convenience Pharmacy signage examples:

[5] National E-Prescribing Consumer Awareness Campaign: Pharmacy Participation  Chains involved in the development of the campaign and participating at launch include: CVS/Pharmacy, Walgreens, Wal-Mart, Rite Aid, Longs, Kroger, Kerr Drug, Osco, Sav-On, Stop & Shop, Giant Foods and Duane Reade  All pharmacies connected to the Pharmacy Health Information Exchange are invited to participate and visit online ordering site where pharmacists can purchase printed campaign signage download free PDFs

[6] Online Order Site for Pharmacy Materials -- site live 3/27 © 2006, SureScripts, LLC 5 x 5 Tent Card 5 x 5 window decal 11 x 14 sign 4 x 6 Tent Card NOTE: Only activated pharmacies can order materials.

[7] Consumer Web Site: Site is being updated with new content/features

[8] Online Order Site for Physician Practice Materials - site live 3/27 © 2006, SureScripts, LLC 5 x 5 Tent Card 4 x 6 Tent Card

[9]

[10] National E-Prescribing Consumer Awareness Campaign How you can get involved…

[11] Additional Questions – please contact us Kate Berry SVP Business Development, SureScripts EVP The Center for Improving Medication Management Tammy Lewis EVP & Chief Marketing Officer, SureScripts