Social Media Marketing Lecture 3 Twitter & Bit.Ly & Klout.com

Wednesday Agenda Morning items: Twitter: – Twitter – Lecture – Tweetdeck – Hootsuite Afternoon items: Twitter Strategy Bit.Ly Klout.com

Twitter Checklist (1 of 3) Create account Use Business Name as Full Name Use same address as in blog, and the same you’ll use for Facebook Upload photo Enter Bio information, including blog URL Tweet to announce the creation of your account (add #iesegsmm at the end)

Twitter Checklist (2 of 3) Follow Dr. C’s IESEG-SMM List Create a list called IESEG-SMM-Friend and enter at least 3 friends from the class in it Create a public list for your business (e.g. wine manufacturers), and add at least 3 businesses Create a private list of competitors for your business, and add at least 3 businesses

Wednesday Afternoon Agenda 1. Check homework: Open Tabs for Blog, Twitter, LinkedIn (close Facebook) 2. me at – Full name – Business Name – Blog URL – Twitter ID – LinkedIn Profile – (save this ; you'll update it tomorrow and resend) 3. Add me so I can add you back 4. Follow my List IESEG-SMM

Twitter Checklist (3 of 3) Tweet something related to your business + #iesegsmm Reply to a Friend’s tweet Send a DM to another Friend Search.twitter.com to retrieve all #iesegsmm tweets

Tonight’s Homework Twitter Download Tweetdeck (or HootSuite) Add your Twitter account Send at least 2 business related tweets (append #iesegsmm) Blog: Post at least 2 blogs & 2 comments (tag/label iesegsmm) Facebook: Create your Page - Naming information: LinkedIn: Create your professional profile as part of your business Ads: Retrieve and create 3 photos to use in your ads; dimensions: – 110 px wide x 80 px tall; aspect ratio of 4:3 or 16:9. < 5MB Prepare text to accompany each ad (rem: 1-2 benefits)

Tactics: R.O.L.E.S. & A.V.A.T.A.R.S. Tactics: R.O.L.E.S. & A.V.A.T.A.R.S. Dr. Constantinos K. Coursaris Assistant Professor, M.S.U. Telecommunication, Information Studies, and Media Usability / Accessibility Research and Consulting Twitter: DrCoursaris

@DrCoursaris TweetStats

@DrCoursaris TweetStats 2011

R. R. O. L. E. S. & A. V. A. T. A. R. S. Follow List DM …

R. R. O. L. E. S. & A. V. A. T. A. R. S.

Work – Networking – Coordinating – Knowledge Sharing Leisure Both … neither?! O. R. O. L. E. S. & A. V. A. T. A. R. S.

Manage contacts / helps Objectives L. R. O. L. E. S. & A. V. A. T. A. R. S.

E. R. O. L. E. S. & A. V. A. T. A. R. S.

S. R. O. L. E. S. & A. V. A. T. A. R. S.

A. R. O. L. E. S. & A. V. A. T. A. R. S.

Dr. C MSU Dubai V. R. O. L. E. S. & A. V. A. T. A. R. S.

# RT, via URL A. R. O. L. E. S. & A. V. A. T. A. R. S.

T. R. O. L. E. S. & A. V. A. T. A. R. S. ? IMPs 473 CTs ? CTR Observe Long tail Ensure unique campaign tracking

T. R. O. L. E. S. & A. V. A. T. A. R. S. 834 IMPs 146 CTs 17.5% CTR 11.% eCTR

A. R. O. L. E. S. & A. V. A. T. A. R. S.

Tactics & Opinions V.R. R. O. L. E. S. & A. V. A. T. A. R. S.

PollEverywhere

PollAnywhere

Twitter Sentiment

Social Mention

Hashtags.org

TwapperKeeper

Summarizr (via TwapperKeeper)

Final Twitter Tips Favorite tweets you want to RT in the future – By Others  more RTs for you – By You: focus on popular ones RTs, bit.ly stats RT a tweet 3-4x over 6-8 wk without losing appeal – Once RTed, unfavorite tweets Content Strategy & Schedule tweets to save time Identify Influencers Track Impact

Content Placement Strategy

Influencers & Conversations

Measure Results

If you can’t measure it, you can’t manage it Measure based on Objectives Objectives should have measurable goals Evaluate data & conclude Return on Engagement – How many clicked a blog post link? – How many RTs? – How many comments/likes/shares of blog posts? – How many followers does the person who RTed you have?

Track Impact

Top 10 Twitter Apps Bit.ly: shorten URLs & track statistics TweetStats: Stats & Tweet Cloud TwitPic or TweetPhoto/Plixi: Share photos on TwitterShare photos Tweetmeme: ReTweet buttons for blog / website Screenr: Web-based recorder of iPhone/laptop & shared 12seconds: Mobile/laptop videos on your channelchannel Favstar.fm: Track most favorited tweets Twibbon: Raise awareness by allowing followers to embed ribbons/icons on Twitter avatars BubbleTweet: Video onto your Twitter profileprofile Trottr: Brief audio mobile msgs, hosted online & sharedshared

S. R. O. L. E. S. & A. V. A. T. A. R. S.

How can Twitter help?

Tactics: R.O.L.E.S. & A.V.A.T.A.R.S. Tactics: R.O.L.E.S. & A.V.A.T.A.R.S. Dr. Constantinos K. Coursaris Assistant Professor, M.S.U. Telecommunication, Information Studies, and Media Usability / Accessibility Research and Consulting Twitter: DrCoursaris