You’ve Successfully Attracted a Twitter Following Now #w2e #twtNowWhat

2 #w2e #w2e Where are the followers?

3 #w2e “The Twitter account is starting to get a following, Mitch. A few clients, a journalist and a couple of PR people.”

4 #w2e #w2e We need a plan!

#w2e Personality has replaced the brand logo.

6 #w2e Klout Score #w2e

7 #w2e The Many Hats of a Brand Twitterer Publisher Editor Copywriter Customer Service Rep Community Manager Promoter Marketer Crisis Communicator PR IR CSR Sales Teacher Humble Servant #w2e

8 #w2e Scaling For a Growing Audience #w2e

#w2e PR MKG SALES CONVERSATION SOCIAL MEDIA YOUR & RETWEETS Editorial Guidelines

10 #w2e Self Promotion < 10 %

#w2e Building a Twitter Team #w2e

#w2e ^cc

#w2e Sharing Responsibilities * Who is the twitter voice/lead? * Who monitors and when? * Who responds and when? * Who schedules promotional tweets? * Who contributes what to the total content? * Who makes the final call? * What are the tools?

#w2e The Tools oneforty.com/PRNewswire/pr-toolkit

#w2e

#w2e Elements of a Team Strategy Guidelines for team members * Engagement plan * Team schedule * Content strategy * Assignments

#w2e Content Strategy

18 #w2e Crisis Plan

#w2e A welcome customer tweet and the challenging road that got us there…

20 #w2e Connecting The Dots Within The Organization TWITTER PRMARKETING EXECUTIVE SUITE SALES CUSTOMER SERVICE HRPRODUCTS

21 #w2e Connecting The Dots Within The Organization TWITTER PRMARKETING EXECUTIVE SUITE SALES CUSTOMER

22 #w2e The Internal Rolodex * Who are your key contacts in each department or division? * Who can make the really big decisions? * Who holds the passwords? * Who in senior management will pick up a phone and call a client when needed?...after hours? * Who are your champions in the boardroom?

23 #w2e Flipboard #w2e

24 #w2e

@Audience_w2e THANKS for your time today. #yourock! Many thanks to Alfred Hitchcock and Universal Pictures for filming one of my favorite movies, The Birds and for many of the images in this presentation.