Social Media for Administrators and Teachers Candice Hoyt Toolbox for Teaching Stacy Erickson Organized Social Media

Social Media Take a handout Fill out your index card (both sides)(2-sided)

Learning Objectives 1. Explain the benefits of using social media: for sharing with families and for business promotion. 2. Explain the different benefits of Facebook, LinkedIn, Twitter and Google+, Hootsuite and Pinterest 3. Write a post relevant to your position (director/cook/teacher...).

Benefits of Social Media Explain the benefits of using social media: for sharing with families and for business promotion.

Topics Understanding Social Media where / who / why / how / what Using Social Media: Word of “mouth” Facebook Google+ LinkedIn Twitter Pinterest Hootsuite

Where to post? Facebook /toolboxforteaching Google+ /+toolboxforteaching LinkedIn /in/candicehoyt LinkedIn /company/toolbox-for-teaching Twitter /toolboxft Pinterest /toolboxft

Who is your consumer? Family, community members, relatives, children

Why post? What isn’t working? What are you trying to communicate (in other ways) that is not getting through? How can social media fix that? Reach families where they are!

What Should I Be Posting? Balance: personal but professional Promotional Posts Sale or promotion for enrollment Include contact phone/ /website Links to your website Newsletter/mailing list signup Link-Backs to your blog Event promotion Parent education Open house p. 1/3

What Should I Be Posting? Links to media featuring your program Special offers Tours Discount for siblings Informational Posts (at least 1 per week) Articles about child development, education, parenting Program/classroom “what we are doing” Nutrition news p. 2/3

What Should I Be Posting? Inspirational quotes relating to your vision Community resources/events Ideas to nurture parent/child connections “Parents: Your day is important, too! Share what you did today with your child.” Fun project ideas (Pinterest) Just for fun! What makes you smile? What reflects your personality? Find fun visuals and links and post. Celebrate: holidays, spirit days, etc. p. 3/3

Social Media Forums Explain the different benefits of Facebook, LinkedIn, Twitter and Google+, Hootsuite and Pinterest

Facebook Updates Shares Events Groups Multiple administrators

Google+ Updates Circles Photos & Videos Google account YouTube Google+ Google Drive Calendar Contacts

LinkedIn – Person Connect! 1 st connections Friends, etc. Industry people you know 2 nd /3 rd connections Friends of friends Indirect industry relationships Updates about your job/career Updates about jobs available to your network

LinkedIn - Company Followers Products & Services Your employees Multiple administrators

Twitter Short “tweets” (140 characters) Updates Reminders Links Outside news Blog, Facebook, etc. Readers want: Quick and frequent Post required: Short and weekly

Hootsuite Post to all at once Facebook, LinkedIn (personal or business), Google+ and Twitter Schedule Auto-schedule Attach links/photo & text

Pinterest “Pin” to “boards” Images link to pages Re-pin others’ to your boards Create pins while on a website Curriculum ideas Share with Parents Other teachers

How Will You Use It? Write a post relevant to your position (director/cook/teacher...).

Practice a post Communicating With… Families The community About… Child development Program practices Events What will you choose? Facebook/Google+ LinkedIn personal/company Twitter Pinterest Hootsuite

Action! What is the first thing you will do? Questions? Stacy Erickson Organized Social Media KEY1

Toolbox for Teaching Candice Hoyt (cell) Training List and Schedule Toolboxforteaching.com FB.com/ToolboxForTeaching Services Individual study – projects In-service trainings – customized to center needs Consulting on development/behavior Consulting on learning technology skills 1.Complete evaluation 2.Sign in