#likeablepartners Likeable Partners Webinar 7/6

#likeablepartners Agenda Kudos July’s Featured Partner August’s Featured Partner Deep Dive into Twitter Q&As + Grand Prize

#likeablepartners Kudos 10+ Clients: Mike Locally Liked Local Search Essentials -40% commission/discount on ALL clients! 5+ Clients: Holly Court Clerk -30% commission/discount on ALL clients! 3+ Clients: David Koder, Michael Longworth, Neil Surgenor, John Vincent Kriney, Stuart Baddiley, Tracy Graziani New Partners: Don Brown, Ryan Enright

#likeablepartners July’s Featured Partner Congrats to the Local Search Essentials team! Local Search sourced 13 clients in June July’s perk- Inc.com article written by Dave

#likeablepartners August’s Featured Partner It could be you! The partner who sources the MOST new clients or hosts an initiative that results in sales

#likeablepartners Perks of Being a Featured Partner Top Listing on Likeable Local’s Partner Page (likeablelocal.com/partners) Social Promotions from Dave & Likeable Local Credibility Guest Blog on Likeable Local’s Blog For August- Inc.com article

#likeablepartners Maximizing Twitter For Your Biz

#likeablepartners Strategize on Twitter LISTEN to conversations that matter RESPOND to everyone REPEAT great content HASHTAG wisely USE tools (like Likeable Hub)

#likeablepartners Start Listening! Type in keywords Establish keywords related to your company/customers 1. Listen Strategically

#likeablepartners Why Listen? o Make people feel heard o Gain a better understanding of your customers o Uncover new opportunities o Contribute to future product planning & discover customers’ likes, dislikes, wants & needs

#likeablepartners Identify WHAT & WHO To Listen To FIRST, ASK YOURSELF THESE QUESTIONS: “What’s important to your business?” “What’s important to your customers?” “Who is important to your customers?” “Who is important in your industry?”

#likeablepartners Choose The Right Keywords o Identify the right keywords and phrases that’ll give you the most relevant Twitter conversations! o Listen to industry influencers!  They’re the people who your customers are also listening to!

#likeablepartners 2. Respond to Everyone 80% of Customer Service inquiries go unanswered on social media By being in the top 20%, you can establish your company as a leader Source: Adweek

#likeablepartners The Power of Responding 71% of customer complaints on Twitter go unanswered YET, 83% of people appreciate being answered by a company when they receive a response. So on Twitter, respond to EVERYONE with a timely & pertinent response Source: Maritz Research

#likeablepartners How To Respond 1)Respond quickly and publicly Always apologize Mention you’ll send a private message This lets the commenter, and anyone else listening know that you’re also listening 2) Resolve privately Avoid further public back and forth, and fix the problem!

3. Repeat Great Content – The average shelf life of a tweet is 20 minutes – How do you maximize your Twitter exposure? – REPEAT TWEETS! – “Repeating a tweet gets you 86% as much performance as the initial tweet!” – Twitter Reverb helps with repeating #likeablepartners

4. #Hashtag Wisely Source: Bufferapp #likeablepartners

Why Hashtag? o Hashtags = trackable Twitter keywords! o Hashtags let your tweets become part of larger conversations to gain more visibility Source: Go Brand Go #likeablepartners

Hashtag Tips 1)Create a hashtag before promoting an initiative 2)Make it simple 3)Make it easy to use 4)Make it FUN (and informative)! Source: Front Man Marketing #likeablepartners

5. Use Tools Succeeding on Twitter requires care and regular attention, which takes time and resources!

#likeablepartners Likeable Hub Easily schedule Twitter content Automatic Tweets with Expert & Pro Tweets Reverbed! Listening & responding made easy

#likeablepartners Q&A + Grand Prize Questions on… Featured Partner? How you are using Twitter for your clients? How can you go deeper? Anything else?