Managing the Twitterverse “Engagements CAN be short & sweet!” Ian Cleary RazorCoast & RazorSocial.

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Presentation transcript:

Managing the Twitterverse “Engagements CAN be short & sweet!” Ian Cleary RazorCoast & RazorSocial

What is Twitter? Slide  2

NEWSPAPER INDUSTRY…

Your online presence is not just your website It is the sum of everything on the web across all of your channels

YOUR WEBSITE IS STILL YOUR HOME…

TWITTER IS YOUR EXTENSION

THE POWER OF TWITTER Slide  7

WHO SHARED IT? Slide  8

THE MOST COMPLICATED TWEET! Who is sending it Shortlink Hashtag Mention (i.e. include another user’s Twitter handle)

WHAT VALUE DOES IT BRING?

1. INTERACT WITH YOUR CUSTOMERS Your customers are on Twitter and so should you

2. GET ATTENTION FROM JOURNALISTS

3. ADD PEOPLE TO YOUR FUNNEL Social Media, Blog Content Website Visitors Opt-in forms Subscribers Build trust with more content (e.g. newsletters, guides, suggested itineraries, etc) Leads Targeted offers Sales Referral incentives Referrals

4. SELL YOUR PRODUCTS

5. CREATE MORE AWARENESS

6. BECOME A YOUTILITY – BE REMEMBERED

7. LEARN FROM OTHERS

1. USE BUFFER / BULK BUFFER TO SCHEDULE CONTENT

2. USE HOOTSUITE TO MANAGE TWITTER

TRACK RELEVANT KEYWORDS

NEW COLUMN CREATED

MANAGING MULTIPLE PLATFORMS

SENDING AND SCHEDULING..

LISTS Grouping Tweets together Following groups of people

TWITTER LISTS Twitter Lists - Tweets from a “group” of Twitter users

ADD PEOPLE TO THE LIST 28

3. MENTION PEOPLE TO GET THEIR ATTENTION

4. USE MANAGE FLITTER FOLLOW INFLUENTIAL PEOPLE TO GET MORE FOLLOWERS Search through Twitter profiles to find relevant people to connect with Find influencers in your industry (travel bloggers, journalists, etc)

5. ANALYZE YOUR TWEETS WITH TWITONOMY

7. TRACK RELEVANT HASHTAGS

8. PUT YOUR INNOVATIVE HAT ON Competitions - Pub and Hotel #tweetandstay uses a simple sweepstakes formula Launch of a Pub – used hashtag #1sttweeteats to give away free meals and spread the word Tweetups with local businesses that are active on Twitter

CRACKBIRD Only take bookings over Twitter Include #tweetseats and you could get some free food Answer customer queries Generates a great buzz, followers are engaged

7. FIND THE BEST TIME TO TWEET (SOCIALBRO, TWERIOD)

9. JOIN IN ON RELEVANT TWEETCHATS

IF ALL ELSE FAILS…