Current awareness: harnessing the power of social media Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge

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Presentation transcript:

Current awareness: harnessing the power of social media Tom Roper, Clinical Librarian, Brighton and Sussex NHS Library and Knowledge

West Sussex (as it used to be) Primary Care Librarian, serving primary care and community –56 GP practices grouped in six localities – Adur, Arun, Chanctonbury, Chichester, Regis and Worthing –Sussex Community NHS Trust: 4,300 staff serving 1 million people in West Sussex and Brighton and Hove (biggest in NHS South of England) Two-thirds of West Sussex, 482,000 people

West Sussex 56 GP Practices 1 acute NHS hospital trust 6 NHS community hospitals Over 200 Community Nurses and a wide range of community teams Over 50 NHS Dental Surgeries Around 95 Community Pharmacies

West Sussex health needs One of the oldest populations in England –Over 23% of population aged over 65 (compared to average for England c.16%). Our population is ageing –By 2016 there will be 11% more people aged over 85 living in Coastal West Sussex. We have areas of high deprivation –Some areas on the coastal strip are among the 10% most deprived in the country. With age comes disease –Number of people with long-term conditions such as COPD, diabetes and dementia increasing –By 2026 there will be around 3,200 more people living with dementia

The power of social media From Intel, March 2013

Why did we want to use social media? Part of our online brand Engage and converse with users and non- users Visibility to the great and good: – Some urgent messages to convey social_media_business_case.dochttp:// social_media_business_case.doc

Relaxation of censorship

Changing attitudes NHS Employers: HR and social media in the NHS – ns/Documents/HR-social-media-NHS.pdfhttp:// ns/Documents/HR-social-media-NHS.pdf GMC: Doctors’ use of social media – uk.org/guidance/ethical_guidance/21186.asphttp:// uk.org/guidance/ethical_guidance/21186.asp And now – ns/Documents/Social_media_for_chief_executive s_Guide.pdfhttp:// ns/Documents/Social_media_for_chief_executive s_Guide.pdf

Worthing flood

Business case Communications objectives Risk analysis and mitigation Managing Promoting Monitoring/evaluation Follow-back policy Building skills

Twitter The hashtag: #shallchi#shallchi Lists

Tweeting by stealth Connect your blog to twitter (works for Facebook too) – Schedule tweets (needs a client, eg Hootsuite, Tweetdeck)

A lesson from the West Country

News curation: paper.li Delivery by /web/twitter

News curation: Scoop.it commissioning/curatehttp:// commissioning/curate

Other stealthy things to do Hootsuite: Can be set up as clients for social media accounts and web versions are not always blocked Seesmic R.I.P. 

Current awareness Less KnowledgeShare ™, more an immersive learning experience Especially useful for Debate about NHS post Francis and post Health and Social Care Act is being conducted on Twitter

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