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Making the Path to Engage Students Using Social Media and FSA Resources SARAH MUSGRAVE, FINANCIAL AID COUNSELOR, SR. MARSHALL UNIVERSITY WVASFAA 2

FSA Resources WHAT AND WHERE ARE THEY? WVASFAA 3

FSA Resources: Financial Aid Toolkit Intended for counselor and trainers One-stop shop for finding FSA resources 4 content areas Learn About Financial Aid Conduct Outreach Get Training Search Financial Aid Tools and Resources WVASFAA 4

FSA Resources: Financial Aid Toolkit Search FA Tools and Resources Search options Browse all Filter Types of content Handouts, brochures, etc. Social media content YouTube videos Infographics And more… WVASFAA 5

FSA Resources: Toolkit has Infographics Infographics are pictorial instructions Can also find on: Facebook Studentaid.gov WVASFAA 6

FSA Resources: Social Media on Toolkit Conduct Outreach section How to guides Lists of tweets, facebook posts Good starting place for social media outreach WVASFAA 7

FSA Resources: FSA Publications New publications released Some have been consolidated Funding your education reduced to 6 pages Some are a series Federal Student Loans WVASFAA 8

FSA Resources: Ordering FSA Publications Must know your OPEID Fact sheet on Toolkit: “Order Federal Student Aid Publications” WVASFAA 9

FSA Resources: StudentAid.gov Intended for students 5 content areas Prepare for College Types of Aid Who Gets Aid FAFSA: Apply for Aid Repay Your Loans WVASFAA 10

FSA Resources: Social Media Facebook WVASFAA 11 Twitter YouTube

FSA Resources: YouTube Informational, instructional videos Video categories Types of Aid Prepare for College Who Gets Aid FAFSA: Apply for Aid Repay Your Loans Short and sweet Max 3:21 Also on toolkit, studentaid.gov WVASFAA 12

FSA Resources: ED Blog Variety of articles about financial aid Can subscribe to blog WVASFAA 13

FSA Resources: FSA Blog Coming soon! ED blog so popular, FSA creating one too Launch TBD Plan to post twice per week Content from FSA staff, students, school counselors, FAAs WVASFAA 14

How to WHAT YOU CAN AND CAN’T DO WVASFAA 15

How to: What you can’t do Sell it Change it and say it came from ED Can edit but must “further goals of Department” Use ED logo or branding on your own materials ED is working on a better guidance because of stock photography Information from Fall 2014 FSA conference WVASFAA 16

How to: Use Ever Where and Any Way FSA encourages using their resources Don’t need to reinvent the wheel Permission to “steal” content, images, wording Should review notices about usage WVASFAA 17

How to: Social Media Share posts/re-tweet Don’t have an office page? Encourage school’s main account to share. Pull sample facebook posts and Tweets from Toolkit Save current posts/tweets and recycle later WVASFAA 18

How to: Social Media Example Share a post from FSA’s page. You can add your own text to personalize the post or simply share what FSA posted. WVASFAA 19

How to: Social Media Example Recycle a previous FSA post. Use an FSA site in your post = instant picture! Use an FSA infographic (or other images) to illustrate your post. WVASFAA 20

How to: YouTube Share on social media Click on site’s icon Copy link into post Schools main social media account Embed in a web site Copy embed text There’s more to it. See your web manager Copy URL Use them in presentations WVASFAA 21

How to: MU SFA Web site Embedded videos Infographics Links duh! Note: audit your site for retired sites and update. Retired sites: College.gov Ombudsman.ed.gov Students.gov Pin.ed.gov (goes bye-bye soon) WVASFAA 22

How to: MU SFA Web site Applications Process: FAFSA 3 videos FAFSA: Determining Your Dependency Status How to Fill out the FAFSA After the FAFSA: What Happens Next 2 infographics Who’s My Parent… Simple Steps to Transfer Tax Info onto Your FAFSA WVASFAA 23

How to: “Steal” photos From facebook Click photos Right click then “Save picture as…” Save in an folder earmarked for images Make file name associated with subject of picture Organize by subject EX: Award letter, FAFSA, Loans, etc. WVASFAA 24

How to: “Steal” photos From YouTube (screen shot) Pause video Click CTRL + ALT + PrtScn Paste into program such as Photoshop Crop Save WVASFAA 25

How to: Personalize photos Great way to communicate personal message How: Pieced image together twice, drew text boxes Microsoft Publisher Used on facebook, university web site, digital signage, student portal WVASFAA 26 Original New

How to: Personalize photos Slide show in student portal seen upon student log in WVASFAA 27

How to: Personalize photos Use existing image to better fit needs Cover part of image with text box How: Draw white text box over “$” Adobe Photoshop Used on facebook WVASFAA 28 New Original

How to: Personalize photos How: drew 3 text boxes Microsoft Publisher WVASFAA 29 Original New

How to: Personalize photos WVASFAA 30 Original New How: pieced image together twice, drew 3 text boxes Microsoft Publisher How: Clone Stamp Tool, 4 text boxes Photoshop

How to: Personalize photos WVASFAA 31 Original New How: Clone Stamp Tool, 4 text boxes Photoshop Easy: Draw text box over clock

How to: Handouts & Promotion Use FSA images to promote events or create handouts New Original WVASFAA 32

How to: Handouts & Promotion Fliers Hand out to students Mailed with letter Posted on facebook WVASFAA 33 Digital slide shows Digital signage University, SFA web sites Student portal

How to: Handouts & Promotion WVASFAA 34

Managing facebook IT’S NOT AS TIME CONSUMING AS IT SEEM! WVASFAA 35

Facebook: Post Ideas Create a standard list of posts Where to get these post ideas? Aid deadlines Scholarships, state grants, SAP, etc. Institutional deadlines Registration, complete withdrawal, etc. Financial Aid Toolkit FAFSA Completion Campaign Facebook Posts Loan Repayment Campaign Facebook Posts CFWV released FAFSA posts/tweets StudentAid.gov Browse topics and content WVASFAA 36

Facebook: Day-to-Day Log into facebook daily When pull up in morning Before shut down and leave Look at notification Wall posts Comments Messages Multiple administrators Check FSA facebook page WVASFAA 37

Facebook: Day-to-Day with Outlook 5 tasks with daily themes Monday = Awards (scholarships, FWS, TEACH, etc.) Tuesday = Potluck (SAP deadlines, general reminders, etc. Wednesday = Loans Thursday = FAFSA Friday = random WVASFAA 38

Facebook: Day-to-Day with Outlook Reminder on task Keep a list of posts in task body List name of a saved picture/infographic Include video link Type in date last used post Change start date to next week WVASFAA 39

Facebook: Schedule in Advance Start post. Instead of clicking post, click down arrow and schedule for future day and time Can work days, weeks or months in advance WVASFAA 40

Take home FSA has tons of resources You can use those resources almost anyway you can think of No need to reinvent the wheel Get creative, or don’t Facebook is manageable WVASFAA 41

WVASFAA 42 Have questions later? me at