SESSION #6 With New York Times Best-Selling Author Peggy McColl

  Putting Together Quality Offerings  Launch Steps  Open Q & A Overview – THIS Call

  Another book  eBook  A Book Series You could create these:

 Additional Sources of Income  eCourse  Webinar  Series of Webinars  Teleseminar  Series of Calls  Membership Site  Club Program  Telesummit  Coaching Program  Certification Program  Audio Program  DVD  Downloadable/streamin g videos  Live Event  Collaborative Book(s)  Other products

  Time Required to Create the Product  AND  Time is Required to Market It Plan It

  eCourse  Webinar  Teleseminar Series Walk Through Some Examples of Launches

 Two Very Specific Areas  1. The Product Name / Creation / Outline  2. The Marketing / Promotion / Launch

 ons.com

  Give it a name  And Secure the URL (Web Address) Step #1

 A Five Week Program – One Class Per Week

  Determine the content and the duration (length) of time it will take for you to deliver it Step #2

 $297 OR $113 x 3

  Establish the price  And  If you will have a payment plan Step #3

  Create an Outline of the Materials / Content You Will Cover  Prepare Powerpoint Slides or a Guidebook or an Outline Step #4: Create the Content

 Back-end & Delivery

  Private Web Page   Webinar or Teleseminar Services  Back-End & Service

 Next: The Marketing

  With a Free Call  With Multiple Free Video Lessons  Or Direct to a Sales Page Launch Options

  Easier to get others to promote  Have an Opt-in (asking for people’s address and name)  Great method to build an list  Promise must be benefit oriented  Creative copy is required – for both and opt-in page A Free Call or Webinar / Video Lessons

  Sales Copy is Required for s (for promotion) and Landing Page (Sales Page)  Promote Multiple Times to Your Own List  Speaking Engagements  Promote Via Affiliates  Maximum Results = Maximum Exposure  Social Media Can Enhance To Market Effectively

 Promotion Methods More Effective  Direct From Your Own List  Direct From Your Affiliates  Direct to a Sales Page  Direct to a Freebee(s)  “Live” Speaking Engagements Less Effective  Social Media  Ads  Newsletters  Articles  Interviews  Publicity

  Designed to get the attention of the prospect  Subject Line Purpose – to get the opened  Content Must Be Intriguing  Purpose of the is to get the reader to go to the sales page s

  Captivating Heading  Benefit Oriented  Validate Your Expertise  Social Proof  Scarcity Factor  Exponential/Exceptional Value Your Offer

 ons.com

  1. Is there a need or want for what I have / or will offer?  2. Can I deliver it?  3. Will people pay for it? 3 Important Questions

 Expenses: Cost Considerations Up Front Costs  Logo design  Copywriting  Website  Shopping cart  Product development After Launch  Your salary  Travel  Office expenses  Web hosting  Addt’l copywriting  Shipping  Marketing  Program Delivery

From Book to eCourse 28

  Launched my first book  Buyers from 26 Countries  Sold the book from my website  I captured ALL addresses of buyers  They were “hungry” for more  Paid attention to the need/want  Decided to act on an idea  Created an 8 week eCourse called The 8 Proven Secrets to SMART Success Proven Secrets

 30 eCourse Action Steps  Set the price $395  Offered a 50/50 revenue split  Secured a few partners  Scheduled dates at a Recording Studio  Had Fernando get my website ready  Gave it a name (The 8 Proven Secrets to SMART Success)  Decided on duration (8 weeks)  Hired a copywriter to create the sales page copy and an to send  Made a list of potential partners (who could promote the program)

  Created an Outline for the Course – lessons for each week  The course was NOT completed when the marketing begin HOWEVER I knew my material  Felt completely confident I would deliver  Completed weekly lessons  Went into a studio and recorded  Brought the CD with the recording and my web guy uploaded it onto a private page  Informed students via and they listened online 31 eCourse Contents & Delivery

  $395 per person  My own list 100% revenue  Partners split 50/50  NO limit to the # of Students (everything downloadable)  Recording Studio $35/hour (each class 1 hour)  Web guy uploading (minimum – easy task)  Sales Page Cost $800  BENEFIT: Program costs once – SOLD MANY TIMES 32 Revenue & Hard Costs

ecrets+to+SMART+Success 33

en%20Secrets%20to%20S&title=The%208%20Proven%20Secrets 34

Tele-seminar Program 35

  Magnet for Money Intensive based on want  8 Weeks $495 (offered discounts)  Offered a 3 payment plan  Open Q & A at the end of EACH session  30 minute of delivery/30 minute of Open Q & A  Materials Delivered EACH Week  Teleseminar Format w. Online Materials 36 Teleseminar Program

Magnet for Money Intensive m m 37

Private Class Notes Page ptember ptember 38

Set up in Shopping Cart 39

Customized Links/Product 40

 Dear Insight of the Day Subscriber: Our strong relationships with the giants in the “life improvement” community help us get some pretty amazing deals for you. And we have been waiting with great excitement to tell you about this one... You have probably heard of New York Times best-selling author Peggy McColl. Her revolutionary wealth-attraction principles are changing the lives – and fortunes – of thousands of people around the world. Her 5 books have been published in over 30 countries, and she’s a highly sought-after speaker. Peggy is getting very famous, very fast. So we feel privileged to have a special relationship with her that is about to pay off big for YOU (you won’t believe the deal we were able to get for you... ) Peggy’s “Magnet for Money” program will TRANFORM the way you think about making money – virtually overnight! You will become what she describes as a “Magnet for Money,” who will naturally attract opportunity and wealth – smashing the barriers you have unwittingly placed between yourself and financial independence! “Magnet for Money”: an international phenomenon! {link goes here] 41 Insert Link INTO Copy

Monitor Sales 42

  Think like a list owner  Write/Speak from the heart  Level Playing Field  Understand they WANT to earn $ too  Get to the Point  Show BENEFITS  Customize EACH and EVERY  ASK for a call-to-action 43 Approaching Partners

  GRAB their attention  Compliment Them/Create Rapport  The reason for this is…  This is unique because…  Has been endorsed by…  Benefits are…  Affiliate program is …  All you need to do is …  Please get back to me on Friday with your confirmation for the [date] mailing 44 Partner Request FLOW

  Who do you already know?  Which lists are you a subscriber on?  Who is reaching your audience?  150 MILLION+ Websites Online  subscriber lists are your BEST option  Social Media 45 Creating a Potential Partner List

TRACK All Affiliates 46

  Be sure to be organized  Set a Goal  Track everything  Make lists  Create a schedule  Follow it  Dot your I’s and cross your T’s  Track Results  Share the success  Learn and improve 47 Organization is key

  Teleconference Service “live”  Webinar Service “live”  Post Audio and/or Recordings Online 48 “Delivery” options

Service/Delivery Options Free Conference Calling dot com or freeconference Omnovia Instant Teleseminar Webex.com Gotowebinar.com Audacity

 Manifestation Creation

Dirt Easy

  It is better to do one thing efficient than to do many things inefficiently. Efficiency

 Resources  What resources will you need? Affiliates Shopping Cart Web Developer Designer (for logo, product, etc.) Marketing Copy Web hosting A Virtual Assistant 53http://peggymccoll.com

 Considerations Before Launching  Determine if there is a market (need/want) for your idea (product and/or service).  Create the revenue model but stay open to changing.  Calculate expenses At Launch  Pay attention to how the market is responding and what is working or not working with your marketing strategies. Change if required.  Get it working really well!

 Revenue Model  $ per Unit (retail sales price)  $cost per Unit (to create)  Revenue Share (to affiliates)  Potential Sales (at launch, next promo, etc.)

 Revenue Projections  How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)?  Generate a goal for the next year!

 QUESTIONS?