Measuring Social Media Profile in Ireland. Analysis Parameters Social Media:Blogs/Twitter/Message Boards/Wiki/Youtube Dates:January 1 st 2010 – April.

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Presentation transcript:

Measuring Social Media Profile in Ireland

Analysis Parameters Social Media:Blogs/Twitter/Message Boards/Wiki/Youtube Dates:January 1 st 2010 – April 30 th 2010 Geographical:Ireland

SuperValu Social Media coverage Day by Day January - April 2010 (Ireland) Sirloin, Special K and Pampers Supervalu and Dunnes SuperValu Baby Deal SuperValu Title Sponsor GAA

What areas of Social Media in Ireland are SuperValu being mentioned in

Where are people talking about SuperValu in Social Media in Ireland

What is the measure of influence of those talking about SuperValu in Social Media in Ireland

What is the gender breakdown of those talking about SuperValu in Social Media in Ireland

The content of the results from the category is analyzed and displayed in a cloud chart. This represents the main ideas of the conversations. What themes are prominent in the coverage of SuperValu in Social Media in Ireland

What is the sentiment of those talking about SuperValu in Social Media in Ireland

Sample Positive Content - SuperValu in Social Media in Ireland

Sample Negative Content - SuperValu in Social Media in Ireland