digital fuel Social Media tools Bert Van Wassenhove - Managing Director Amphion - iBert

digital fuel 3-step model Listen Engage Act

digital fuel 3-step model Listen Determine Where Conversations are Happening Make sure you cover all relevant channels Social Networks / Online Communities: Twitter/Facebook Social Bookmarking Sites/Social News Sites/Social Music Sites Video & Photo Sharing Sites: YouTube/Flickr SlideShare Blogs and Forums / Discussion Boards Consumer Review Sites Wikis

digital fuel 3-step model Engage Take part in the conversation Disclose your identity Start simple Comment Answer Praise Behave Courteous Open Honest Informed 24/7

digital fuel 3-step model Act Ask yourself: WHY? Viral buzz Brand building Sales Build community Choose your battlefield

digital fuel The Market Monitor Manage Presence Push Out Search: Google Topsy Social Mention Analytics/Platforms: Google analytics Postrank Strutta Track performance Swix Klout Spredfast Hootsuite Tweetdeck Strongmail Spreadid Monitoring: Google alerts Trackur Attentio Viral Heat Radian6 Hubspot Lithium Post-facts search and analyse what happened. Google: the best search engine (also real-time) Topsy: add limited analytics Social Mention: adds more interpretation, but often gets it wrong Post-facts search and analyse what happened. Google: the best search engine (also real-time) Topsy: add limited analytics Social Mention: adds more interpretation, but often gets it wrong

digital fuel Topsy

digital fuel The Market Monitor Manage Presence Push Out Search: Google Topsy Social Mention Analytics/Platforms: Google analytics Postrank Strutta Track performance Swix Klout Spredfast Hootsuite Tweetdeck Strongmail Spreadid Monitoring: Google alerts Trackur Attentio Viral Heat Radian6 Hubspot Lithium Pro-active monitoring of conversation: Google Alerts: Sends messages when new search results are found. Trackur: Free simple tracking (save searches) Advanced tools: Add intelligence such as interpretation of sentiment, trends, etc. Pro-active monitoring of conversation: Google Alerts: Sends messages when new search results are found. Trackur: Free simple tracking (save searches) Advanced tools: Add intelligence such as interpretation of sentiment, trends, etc.

digital fuel Trackur

digital fuel The Market Monitor Manage Presence Push Out Search: Google Topsy Social Mention Analytics/Platforms: Google analytics Postrank Strutta Track performance Swix Klout Spredfast Hootsuite Tweetdeck Strongmail Spreadid Monitoring: Google alerts Trackur Attentio Viral Heat Radian6 Hubspot Lithium Analyze the influence of social on your presence Google Analytics: Origin of traffic, popular content in social,... Postrank: Monitor how your content is spread online. Strutta: Organize contests and track their social success Analyze the influence of social on your presence Google Analytics: Origin of traffic, popular content in social,... Postrank: Monitor how your content is spread online. Strutta: Organize contests and track their social success

digital fuel The Market Monitor Manage Presence Push Out Search: Google Topsy Social Mention Analytics/Platforms: Google analytics Postrank Strutta Track performance Swix Klout Spredfast Hootsuite Tweetdeck Strongmail Spreadid Monitoring: Google alerts Trackur Attentio Viral Heat Radian6 Hubspot Lithium Keep an eye on your performance Swix: A social media dashboard Klout: Your position in social media (could be a KPI) Keep an eye on your performance Swix: A social media dashboard Klout: Your position in social media (could be a KPI)

digital fuel Swix

digital fuel The Market Monitor Manage Presence Push Out Search: Google Topsy Social Mention Analytics/Platforms: Google analytics Postrank Strutta Track performance Swix Klout Spredfast Hootsuite Tweetdeck Strongmail Spreadid Monitoring: Google alerts Trackur Attentio Viral Heat Radian6 Hubspot Lithium Extend your reach Spreadid: Stimulate online conversation by mailing your fanbase with news Extend your reach Spreadid: Stimulate online conversation by mailing your fanbase with news

digital fuel Spreadid ALFA!

digital fuel The Market Monitor Manage Presence Push Out Search: Google Topsy Social Mention Analytics/Platforms: Google analytics Postrank Strutta Track performance Swix Klout Spredfast Hootsuite Tweetdeck Strongmail Spreadid Monitoring: Google alerts Trackur Attentio Viral Heat Radian6 Hubspot Lithium Manage your presence and activity Spredfast:... HootSuite: Multiple accounts, multiple channels and multiple users + analytics Tweetdeck: Best “live” dashboard Manage your presence and activity Spredfast:... HootSuite: Multiple accounts, multiple channels and multiple users + analytics Tweetdeck: Best “live” dashboard

digital fuel HootSuite

digital fuel How to start? Combine a number of tools: Analytics (analyse your own property) Google analytics Monitoring (monitor the outside world) Responsive: Google Pro-active: Trackur Interaction: Hootsuite In a later stage replace Trackur by an advanced tool Attentio Viral Heat Radian6 Hubspot

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