Influence of Social Media

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Presentation transcript:

Influence of Social Media

Social Media: It refers to media for social interaction with web- based and mobile technologies to turn communication into interactive dialogue.

What can Social Media do? Build a social network Enhance relationships with customers Build our company’s brand Be a customer service tool

What are the popular social media channels? Facebook Twitter YouTube LinkedIn Blogs

Factors of Social Media Influence

Following are the factors effecting influencer’s ability to persuade

Credibility: The influencer's expertise in a specific domain of knowledge.

Bandwidth: The influencer's ability to transmit his expert knowledge through a social media channel.

Following are the factors for target’s tendency to be influenced

An influencer should be able to deliver relevant information to the ‘target’.

Select a right kind of social media channel to communicate the key message to the ‘target’ audience.

Deliver knowledge to the ‘target’ at the right time or when the ‘target’ needs that information.

The influencer should be able to build confidence in the mind of a ‘target’ to influence the latter.

What are the tools to monitor social media influence?

Klout It provides you with a daily summary of your organization’s or team member’s social influence.

Facebook Insights This equips you to monitor the social influence of your Facebook page.

Facebook Google Analytics Tracker You can track visitor statistics, traffic sources, visitor countries and key word searches with this tool.

Advanced Twitter Search Function It can be used to find tweets about yourself or your products or services. Similarly, it can help you find out who is tweeting about your content.

YouTube Insight It enables you to view detailed statistics about number views and your video popularity that you have uploaded to YouTube. You need to have a verified YouTube account to use this tool.

Flickr Flickr metrics allows you to see statistics such as views for your photos, sets and galleries separated under categories such as today, yesterday or all time.

Influence your “target audience” successfully with effective use of social media