station opportunities in social media Radio Off

This presentation was developed by Jake Shapiro, Executive Director, and John Barth, Managing Director, of PRX: The Public Radio Exchange for the Station Resource Group’s 2006 Annual Planning Retreat. PRX: Public Radio Exchange 12 Arrow Street, Cambridge, MA and Copyright © 2006 Station Resource Group

Source: Edison Media Research 2005

Broadcasting AM FM More “Push” Streaming Satellite HD “Pull” Archives Downloads Podcasts Search Authenticate & Recommend Connect & Convene Core Franchise Trust Create & Present

some themes social media - a third zone emerges audience expectations relevance authenticity - authority - trust

social media tools: blogs, podcasts, wikis, tags services: flickr, de.licio.us, digg, myspace architecture: participation and conversation syndication: content and service

growth of social media Source: Gather.com presentation IMA 2006

growth of social media Source: Feedburner

growth of social media Source: Technorati

growth of social media Source: Technorati

growth of social media Source: Technorati

a larger role strategic position: trusted and sophisticated producers, selectors, and context setters for content of high quality and depth build out capacities as authenticators and recommenders in an interactive community leverage trust and reach to convene on the civic and cultural issues and interests of our time

challenges boundaries culture resources tools metrics risks

to do connect conversations in your community curate local content blog link link link experiment

strategic choice long-term position as public media institutions preserving and growing the substantial investments that don’t come from listener support and underwriting distinctive identity and close connection to community will eventually pay off in public support

station opportunities in social media Radio Off