Scottish Forum for Family Business Research Social Media and Communities Multi-Rational Approaches to Linking Public Services, Businesses and Families Dr Claire Seaman

Scottish Forum for Family Business Research Social Media and Networks New technology and a very old concept!

Scottish Forum for Family Business Research What Are Networks Made up of nodes and ties Ties may be strong or weak –Strong ties (define) –Weak ties (define) –Are family ties different?

Scottish Forum for Family Business Research Network Images

Scottish Forum for Family Business Research Before Facebook ………….

Scottish Forum for Family Business Research Before Facebook ………….

Scottish Forum for Family Business Research Mono-Rational and Multi-Rational Approaches to Networking Began as an approach to family business research –Networking research as a mono-rational approach –Considering family, friendship and business networks –The development of multi-rational approaches Does this work have wider applicability?

Scottish Forum for Family Business Research How Does the Process Work? The Family Network

Scottish Forum for Family Business Research How Does the Process Work? The Business Network

Scottish Forum for Family Business Research How Does the Process Work? The Friendship Network

Scottish Forum for Family Business Research Multi-Rational Approaches

Scottish Forum for Family Business Research Longitudinal Network Development

Scottish Forum for Family Business Research What Does All This Mean? Networks interact Networks are dynamic Networks are not discreet Research into Practice: Three Examples –Tailored networking events –Public Services as on- line network creators –The virtual high street

Scottish Forum for Family Business Research Tailored Networking Events Designed for family businesses and their advisors Sponsored by professional bodies Offering scope for the family, business and social network to intertwine Triggering networks

Scottish Forum for Family Business Research Public Services as Network Creators Facebook: Biz East Lothian

Scottish Forum for Family Business Research The Virtual High Street Facebook: Stockbridge

Scottish Forum for Family Business Research Where Does All of This Take Us? Social media are an electronic manifestation of a much older phenomena If we understand the phenomena, we can examine the new networks New approaches to network research allow us to consider the ways in which social media can be developed By understanding, we can develop with new technology

Scottish Forum for Family Business Research The Future?

Social media & #PublicServices Dr Ian Elliott

Approaches to Public Service delivery Public Administration Public Management Public Governance

The role of the… Citizen Customer Co-producer

So how does this change the relationship? Ladder of participation Citizen Control Delegated Power Partnership Placation Two-Way Consulting One-way Informing Therapy Manipulation (Arnstein, 1969) Source: Robert Couse-Baker

Citizen control Source: Odd_dog #saveourlibraries

The end of command-and-control Source: ssoosay

Change is inevitable... ‘Social media revolution’ Social media & ‘revolutions’ A revolution in public service delivery? Source: dougcurran

...but not easy Need for culture change

Steps for change 1.Act with urgency; 2.Develop a guiding coalition; 3.Develop a change vision; 4.Communicate the vision & buy-in; 5.Empower broad-based action; 6.Generate short-term wins; 7.Don’t give up; 8.Make change stick John P. Kotter Building the case Making it happen Making it stick

‘Not only do we share information about new developments and listen to discussions online, we can answer questions about services and take part in these discussions. This isn't just about social media it's about innovation. We need to find new and smarter ways to forge closer relationships with residents so we can improve services to our communities. This means actively involving people in the design and delivery of services, and social media is a important way to cultivate a new chief executive at Brighton and Hove City Council

@ian_c_elliott #cilips11 How can we help?

Some useful sources Anon (2011) “Be the status update you want to see”, We Love Local Government, weblog post, 16 May, accessed 17 May 2011, want-to-see/ want-to-see/ Anon (2011) “Anti Social Behaviour”, We Love Local Government, weblog post, 21 March, accessed 22 March 2011, Barradell, J. (2011) “Why it's sweet to tweet”, LocalGov.uk, 1 March, accessed 23 May 2011, Gibson, A. (2010) Local by Social. NESTA: London LGiU (2009) Local Government 3.0: How councils can respond to the new web agenda, LGiU: London. Available at: Saxton, J. (2011) “Who dares wins: the charity sector and social media”, The Guardian. Available at: network/2011/apr/21/charity-sector-and-social-media?& network/2011/apr/21/charity-sector-and-social-media?&