Business Blogging Secrets webinar 4 – Social Media Strategies Jean Maund
Social Media Strategies 2
Why use social media? Audience Engagement –Allows your personality to come through –People buy from people –Not trying to please everyone Traffic Generation Actions –Follow on social media –Download free gift –Calls/ –Sales 3
Basics 4
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Which Platform to Use Your audience Essentials –LinkedIn –Twitter –Facebook –Google + Others to consider –Pinterest –Youtube –Flickr –Sribd –Slideshare –others specific to your industry 6
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Which platform to use (2) Consider –Your Audience –Time –ROI 8
Profile/Bio Photo - You’re seven times more likely to be viewed if you have a photo on your LinkedIn Profile. Personality –What makes you different? Your Business –What makes you so special? Testimonials SEO –Keywords etc Videos, Examples of work, presentations etc 9
Your Blog Social media can and should drive traffic Links from your blog to social media so people can like/comment etc –sharing plugins Link from social media posts to your blog (not all the time) –automated plugins 10
Is it Worth it? Like all marketing you need to measure your results. 11
Use Google analytics to track performance 12
Facebook Insights (need 30 likes) 13
Some Resources Books about Social Media Know Me, Like Me, Follow Me:Penny PowerKnow Me, Like Me, Follow Me: Crush It!: Why Now is the Time to Cash in on Your Passion Gary VaynerchukCrush It!: Why Now is the Time to Cash in on Your Passion 14
Twitter tter-Power (free) tter-Power Social Prospecting... For Twitter: Social Media Prospector for Twitter CourseSocial Media Prospector for Twitter Course Look in the membership area for other resources 15