North Carolina Making Social Media Work for You 1.

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Presentation transcript:

North Carolina Making Social Media Work for You 1

2 / Special Olympics North Carolina

Is it still a thing? Over 2 billion active social media accounts ‣ Ages fastest growing demographic on Twitter ‣ Ages fastest growing demographic on Facebook 500 million tweets per day 23% of Facebook users check their accounts 5+ times a day 53% of internet users aged use Instagram

We’re still growing! 4 / Special Olympics North Carolina July July 2015 ‣ Facebook: 799 more fans; 21.6% increase ‣ 4511 fans ‣ Twitter: 600 more followers; 27.9% increase ‣ 2749 followers

Adding fans and followers 5 / Special Olympics North Carolina Hashtags at events: #2015SONCLeadership Live tweeting Paid ads on Facebook Frequent posts Quick responses

So what does it matter? January 1 – July 15 81,720 “sessions” on the SONC website ‣ 2.87% from social media ‣ 70.03% of first time visits are from social media. ‣ Number 1 source of new visits ‣ Fundraising!

Social Media in the Local Program Not a replacement for the website Responding is not optional Ask for help Like/follow the state-level accounts Share content with us!

8 / Special Olympics North Carolina SONC _BeAFan Special Olympics NC North Carolina Law Enforcement Torch Run for Special Olympics ProjectunifySONC Connect with us!