Social Media – Facebook Vs. Twitter Twitter asks its users to regularly publish short updates about what they’re doing or thinking. Its users answer the question in less than 140 characters (known as a ‘tweet’) which is published online. They can also use tweets to link to websites and news that they find interesting, and have online conversations by replying to other people’s tweets. Facebook Pages also allow you to create a profile for your organisation, and allow people to ‘like’ it. This allows them to see updates from your organisation and view its content, as if it was their ‘friend’.

Social Media – Facebook Vs. Twitter TWITTERFACEBOOK Posts are made up of 140 characters, called ‘Tweets’ Posts do not have a restriction of characters, called ‘Status’ Two or three ‘Tweets’ updates per day usual minimum One ‘Status’ update per day is enough 200 million users1 billion users Uses ‘Hashtag’ (#) and ‘Retweet’Uses ‘Like’ and ‘Share’

Social Media – Do’s… Do use short and concise messages Do only share content that is publicly available Do remember you are posting on behalf of the organisation Do stick to branding and values of the Third Sector Interface

…And Don’ts × Don’t get involved in Party Politics × Don’t get caught up in arguments – online image is important! “Thank you for your comment. Please contact our main office on or and a member of our team will be happy to ×Don’t forget to check the credibility of a link before re-tweeting

Pages: Amnesty UK RSPB Macmillan Cancer Campaigns: #nomakeupselfie – Cancer Research UK ‘hijacking’ of the #TubeStrike – Save the Children UK Good Examples

Exercise – To ‘Tweet’ or Not To ‘Tweet’? Practice Tweets – scenarios

Useful Resources