Social Media 101 Julie Gomoll, MCA-I, September 2007.

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Presentation transcript:

Social Media 101 Julie Gomoll, MCA-I, September 2007

Agenda What is it? Why should I use it? Getting Started

What is Social Media?

Social Media

What is Social Media? It’s a conversation

Powered by

Should you join in?

Guess What? It’s already happening

Who’s Talking?

Customers

Employees

Your Audience

Risks of participating People will tell you what you think

Risks of participating And people aren’t always nice

Risks of Participating Your competition will know what you’re up to and try to copy you.

Risks of Not Participating You don’t know what your customers are saying (good or bad) A story could get away from you

Risks of Not Participating

You will fall behind your competitors You will lose customers

Definitions & Examples

Blogs Chronological posts One or more authors Text, pictures, video widgets

Blogs Are blogs inherently social media?

NOT Social Media Blogs with no comments

Blogs It’s a conversation, not a speech.

Blogs Trackbacks  Acknowleging others in your sphere

Discussion Boards Are discussion boards inherently social media?

NOT Social Media Sock Puppets From NYTimes, June 2007

Blogs vs. Discussion Boards Blogs  One or several public authors  Public can comment on each post Discussion Boards  Everyone is an author

RSS Really simple syndication Applies to blogs, wikis, podcasts - anything that changes Customer subscribes, gets your changes automatically Are they inherently social media?

Podcasts Not exclusively about iPods Audio or audio and video Subscriptions Are Podcasts inherently Social Media?

NOT Social Media Podcasts with no context, no way to subscribe.

Podcast as part of a conversation 4 options to subscribe Links to forums, other content

Videos Are videos inherently social media?

You Tube YouTube made videos social. Easy embedding, sharing made it take off Ratings, comments

Wikis Anyone can edit Great for lots of information Are wikis inherently social media?

Social Networks Your own place to have all those tools Invite friends to share Many opportunities for interaction Are social networks inherently social media?

Photosharing Is photo sharing inherently social media?

Microblogging Twitter

Mircoblogging Tumblr

Roll Your Own Social Network Ning

Focus on Your Strengths Video

Focus on Your Strengths Photography

Focus on Your Strengths Words + all of above - blog

Getting Started Respect your audience (walmart)

Getting Started Start small and add gradually Keep your posts short but frequently Set a pace you can maintain

Blog Demo! I’ll have a post ready, add a picture, and embed a video!

Social Media Done Right