Evolving CDN Business Models New CDN Services For Digital Media Assets Gary Croke Director, Marketing gcroke@cachelogic.com Name, company Focus on content delivery using P2P with CDN Big proponent of this Rather than start from technology, put the technology aside for a minute and look at service model

The Evolution of CDN for Digital Asset Delivery All Digital Assets Classes of Digital Assets With a Single Service With Targeted Services On the left, we have CDN One size fits all - $0.20/GB for all traffic Leaves lost oppty for content owners for revenue and cost reduction Clearly not all traffic or end users are created equally encoding rates Demand characteristics (patch) File sizes ad supported, premium Mobile users, with mobile devices On the right, we have evolution of CDN as we see it. examples: fed-ex first offering was next day To All Users To Classes of Users Class of Service: New Revenue, Happy Customers, Cost Savings

Business Case for Class of Service 41% Cost Reduction

Class of Service Demo Result: Savings Result: Optimum Customer Experience 1. Lower costs on the delivered content 2. Cut out wastage

Architecting CDN for New Services Application: Large digital media asset delivery P2P for robust and faster publication, replication Delivery technology chosen by content owner (P2P, HTTP, Flash, etc) Faster delivery performance Single-lane vs multi-lane highway Robust solution Adapts to changing network conditions while delivering large files Faster publication / replication Content delivered in pieces across network - no pre-caching 5 minute publication for largest files Publish once - use any delivery protocol

Thank You! Gary Croke gcroke@cachelogic.com