P2P Advertising Upfront – LA Monday October 29, 2007 Dana Jones CEO Ultramercial LLC

Ultramercials are premium commercials that viewers CHOOSE to watch as payment for premium content Its a bridge between free and fee, that gives content owners a high-CPM ad unit to monetize their best content: from editorial, to music downloads, to games or VOD. This creates a halo effect for the sponsor.

Ultramercials model has gained wide acceptance with over 160 advertisers running 600+ campaigns

Ultramercials works with over 40 publishers inside our network.

P2P Entertainment Content Module

Bring a compelling content package that surprises users Make it Exclusive to the P2P Channel Have multiple pieces of content Have users buy or rent content after 1 commercial Serve the commercial live Make the sponsor the good guy

File Sharing Entertainment Content Module Ad-supported format that calls back to Ultramercials Mother Ship that handles Ad Serving, DRM, even direct sales of content.

Ultramercial Patent Applications – Filed May & August 2000 U.S. Patent Application A1 Filed by Morrison & Foerster LLP Notice of Allowance August 2007 U.S. Patent Application A1 Filed by Morrison & Foerster LLP 1st Office Action Jan 2007

Ultramercials desire is to be Switzerland Just as we work with dozens of different competing online publishers, and advertisers, we want to work with many partners inside the P2P industry.

P2P Advertising Upfront – LA Monday October 29, 2007 Dana Jones CEO Ultramercial LLC