P2P Media Summit PacketExchange: Content Delivery and Wide-area Peering Chuck Stormon Chief Marketing Officer August 4, 2008

Packet Exchange at a Glance Leader in Application Delivery Networking Infrastructure – Founded in 2001 in U.K. – 1,000 live service contracts – U.S. subsidiary established in 2006 – Privately owned with key investors DFJ Esprit and HBOS Positioning Statement PacketExchange is a breakthrough application delivery platform for contemporary content and interactive applications, such as Web 2.0 and Software as a Service (SaaS) solutions, where the web solution defines the customers revenue stream. Providers of social networking, VoIP, streaming media, gaming, online CRM, and even ISPs can now ensure revenue by ensuring uploads and downloads, business transactions, and continuous, rich media interaction.

Packet Exchange Value Proposition Purpose-built no-hop overlay network Bypasses the Internet and guarantees performance and security for critical applications and content Optimizes real-time media delivery, rich-interaction, transactions, downloads and uploads. Creates a private networked peering community Tier 1 reach PacketExchange Application Delivery Network

The distribution model

Is changing dramatically… Internet CDN/P2P

A good online experience translates into… Increased Revenue –Transactions completed (vs. abandoned) –Advertising revenues –Content delivered Reduced Costs –Enterprise productivity –Fewer phone calls Brand / Reputation Protection –Everyone measured by Google/Amazon yardstick

The Generic Internet Tier1 Service Provider Tier 2 T3 Tier1 Service Provider Tier1 Service Provider Tier1 Service Provider T3 T4 T3 Tier 2 Up/downstream flow via different routes Multiple hops = congestion & security issues Packets get lost & need retransmitting; performance changes over time Lack of control & performance accountability T4

Bandwidth is only a part of the WAN problem Why is my connection so slow? Why is this service so poor? The problem is a boundary problem, not a bandwidth problem

PacketExchange Service Levels vs Best efforts Source: Internet Traffic Report (June 16, 2008) Region Avg. Response Time (ms)Avg. Packet Loss (%) Asia 2381% Australia 1750% Europe 23611% North America 935% South America 37425% PacketExchange <100ms ~0.1%

TCP Throughput Over Time Onset of Congestion Dynamic Changes in Available Bandwidth Eliminate Loss and Jitter for High Performance Variable Impact on Applications & Content

Peering - locally Peering is voluntary interconnection of administratively separate Internet networks for the purpose of exchanging traffic between the customers of each network. London Frankfurt London Frankfurt What you have to pay for to peer at a local Internet Exchange Point is: - Colocation - Membership The TOP 6 Internet Exchange Points: - AMSIX – Amsterdam, NL - LINX – London, UK - DECIX – Frankfurt, D - Equinix – Ashburn, USA - PAIX – Palo Alto, USA - JPIX – Tokyo, Japan

Peering - globally Frankfurt DE - CIX Frankfurt Tier1 2 Hong Kong Amsterdam Frankfurt Dublin Brussels London Manchester Paris Secaucus San Jose San Francisco Palo Alto New York Miami Los Angeles Chicago Ashburn Dallas Seattle PacketExchange global peering locally AMS - IX Amsterdam locally LINX London locally Tier1

eXpress Automatic, global, wide area peering BGP4 PacketExchange MPLS backbone Content Access Software Hosting

eXpress Capabilities Customer Use Ethernet VPLS instance Automatic route broadcast of new PacketExchange eXpress members Global reach Bandwidth scaleable on demand Latency: –<20ms pan European –<50ms transatlantic & across US 100% network availability <0.2% packet loss Measurable & enforceable SLAs 24/7 technical support Automatically peer across US & Europe with over 140 peering partners High-performance delivery of rich- media content & time-sensitive application data Platform for entertainment delivery – real-time, streaming video Ideal for VOIP, teleconferencing, global content sharing

PacketExchange – Connect Direct to the World With our exclusive eXpress service, a single Ethernet port and one agreement gives you automatic peering with hundreds of other networks around the globe, saving you both time & money.

BYPASS the public Internet Tier1 Service Provider Tier 2 T3 Tier1 Service Provider Tier 1 Service Provider Tier 1 Service Provider T3 T4 T3 Tier 2 Tier 2 Gain SLAs Gain Quality of Service Reduce latency Reduce loss & jitter Consistent bidirectional traffic performance Control routing PacketExchange MPLS backbone T4

London Amsterdam Frankfurt San Francisco Seattle New York DireXion Ethernet Private Lines A B C D E We interconnect globally: - Datacenters - Internet Exchange Points - Subsidiaries With: - EPL - Point to Point circuits - Point to Multipoint circuits - VLANs over MPLS PacketExchange MPLS backbone

DireXion Capabilities Customer Use Point-to-Point or Point-to- Multipoint private line service between company locations IP-VPN, SDH/SONET replacement Bandwidth scaleable on demand Latency: –<20ms pan European –<50ms transatlantic & across US 100% network availability <0.25% packet loss Measurable & enforceable SLAs 24/7 technical support IP-VPN, SONET/SDH managed ring replacement Segment traffic among applications & public Internet Deploy private networks for telepresence, VoIP, Web content, specific industry verticals Deploy secured network with protected bandwidth, protected against DDoS or any 3 rd party Billing at Internet economics – on demand per MBit commit & use

VLAN connections Level 3 Abovenet Teleglobe GX KPN Customer Ethernet connection eXpand Direct access to multiple Tier1 ISPs PacketExchange MPLS backbone

eXpand Capabilities Customer Use Aggregate VLAN for redundant Tier1 IP transit providers Bandwidth scaleable Bursting limited only by port size 100% network availability BGP direct to provider with no hop Low latency across all regions Measurable & enforceable SLAs 24/7 technical support Network performance Web portal Seamless, direct access to several global Tier1 providers for best routes & resiliency Simplify aggregate bandwidth use & billing Meet growing & unpredictable traffic levels Minimize congestion to offer high level of availability to customers

PacketExchange – Global Layer 2 Ethernet

The PacketExchange Difference Content PacketExchange Layer 2 MPLS Mesh Network Access Networks Predictable Performance – Essentially No Jitter, No Packet Loss, Very High Throughput, Secure PoP Router Switch Route Reflectors PoP DSLAM CMTS Router Switch Servers Provides for controlled content and application delivery to user ISP Cable Co Enterprise Hosted App PTT SaaS Provider IPTV MMORPG

Music Web Site Consistent & Fast Performance Consistent user experience extends time online Faster speed prompts users to try & adopt more Internet apps Reliability boosts revenues & lower support call costs Network extends reach from just from 1 data center Results normalized between CA and VA Slow OK Preferred Page Download Time (Sec) Time/PST IP Transit PacketExchange Global Peering

PacketExchange Delivers Performance Dramatically better end-user experience –Fast –Reliable –Consistent Better economics for the Content Provider –OPEX not CAPEX costs –Minimized operating expense (pay for what is used) –Security, diversity and resilience built in to the model –Private networking improves QoS and performance Increased page impressions Increased ad revenues Increased subscriber stickiness Growth in brand and service value

PacketExchange Because the Web Is the Revenue Stream