Copyright ® 2010 Rovi Corporation. Company Confidential. Partially cloudy with a chance of dynamic data Michael Papish P2P & Cloud Media Summit Santa Monica, CA

Copyright ® 2010 Rovi Corporation. Company Confidential. Page 2 Rovi is powering digital entertainment Approximately 110 million viewers use our guide technologies Data on 1.2 million+ TV series episodes since 1954 Data on 1.7 million+ pop and classical music albums and 15 million+ tracks Data on 420,000+ movie titles Protection on 9 billion+ DVDs and Blu-ray discs 500 million+ devices enabled with protection technologies 84 million+ CE devices with CE-IPG technologies. 6 million+ CE devices using content networking technologies IPG advertising technology active in over 50 million homes worldwide

Copyright ® 2010 Rovi Corporation. Company Confidential. Partially cloudy infrastructure

Copyright ® 2010 Rovi Corporation. Company Confidential. Page 4 What is Partially Cloudy hosting? A way to host your services in multiple places at once

Copyright ® 2010 Rovi Corporation. Company Confidential. Page 5 Partially Cloudy Host critical components and data in private data centers But, host in the public cloud (i.e. EC2) for: -Spikes in demand. Very useful when clients can drive unanticipated demand -Devel and staging environments. Public cloud is ideal for providing pre- production services to clients, since these environments can be created on-demand and completely walled-off from sensitive private cloud operations -Large data runs. Access to an elastic, public cloud allows us to instantiate a large number of compute nodes for one-off, large-scale computation runs (e.g. 100s of nodes). This is much cheaper than acquiring private cloud capacity for one-off computations. A hybrid public-private cloud model

Copyright ® 2010 Rovi Corporation. Company Confidential. A Partially Cloudy Personalization Platform Personalization Functions

Copyright ® 2010 Rovi Corporation. Company Confidential. Page 7 Decision points Ability to predict demand and usage Security needs. When hosting multiple global 500 clients, a private cloud approach can provide increased comfort levels around data security Utilization. Elastic public cloud resources can be ideal for one-off usage, since it will be cheaper than acquiring a large amount of private capacity which might sit idle. Things to think about before adopting hybrid hosting…

Copyright ® 2010 Rovi Corporation. Company Confidential. So what? Why is hosting interesting?

Copyright ® 2010 Rovi Corporation. Company Confidential. Page 9 Data is important… However data alone is not the answer. More data better products

Copyright ® 2010 Rovi Corporation. Company Confidential. Page 10 Dynamicism is good (also hard to spell) What can you do with this data? The future of exciting solutions is all about recalling data in real-time to power dynamic applications.

Copyright ® 2010 Rovi Corporation. Company Confidential. Page 11 Partially Cloudy with a Chance of Dynamic Data Flexible hosting can give you the ability to create powerful and scalable applications that create dynamic data Like…

Copyright ® 2010 Rovi Corporation. Company Confidential. Implementation: eMusic Page 12 powered by

Copyright ® 2010 Rovi Corporation. Company Confidential. Tik tok.